Pyongyang Express
Food truck relaunched to tie in with Homefront.
Agoura Hills, Calif. – Feb. 16, 2011 – Back by popular demand, THQ, a leading video game developer and publisher, is re-launching its famous North Korean-inspired food truck, Pyongyang Express. Building on last year’s successful Los Angeles run, THQ has expanded the franchise and is planning to operate trucks throughout Los Angeles and San Francisco from Feb. 22 to March 21. Pyongyang Express hits the streets in support of THQ’s upcoming first-person shooter (FPS) game, Homefront TM, scheduled for release on March 15.
Homefront is set in a near future America in 2027, after the United States suffers a full economic collapse and a now-nuclear armed Korean People's Army invades the United States. The game follows members of the American Civilian Resistance as they battle to free the nation from an oppressive occupation.
Remaining faithful to the franchise’s motto, “Subsidized Good Food for a Better America,” the Los Angeles Pyongyang Express truck will serve hungry Angelenos fresh tacos, burritos and rice bowls, all at bargain subsidized prices. To further celebrate the expansion, the San Francisco truck will provide free tacos to lucky citizens on a daily basis (limited daily supplies). And on select days, trucks in both cities will feature Xbox 360consoles, enabling players to personally experience Homefront, in addition to trying the delicious food.
“THQ is all about fun-filled entertainment and these trucks are the perfect embodiment of that spirit,” said Tyrone Miller, director public relations, THQ. “Angelenos couldn’t get enough of the Pyongyang Express last year and we know they’ll be excited to see it return, while people in San Francisco have a real treat awaiting them. This is a fantastic franchise and will give people an excellent taste, both literally and figuratively, of what Homefront is about.”
In addition to touring the cities, Pyongyang Express is scheduled to be present at the Moscone Center in San Francisco during the Game Developers Conference from Feb. 28 to March 4, as well as for the grand opening of Truckit Fest at Union Station in Los Angeles on March 6.
For more information about Pyongyang Express, and to view daily location updates and ongoing promotions and contests, become a fan on Facebook or follow the trucks on Twitter.
About THQ
THQ Inc. (NASDAQ: THQI) is a leading worldwide developer and publisher of interactive entertainment software. The company develops its products for all popular game systems, personal computers and wireless devices. Headquartered in Los Angeles County, California, THQ sells product through its global network of offices located in North America, Europe and Asia Pacific. Homefront, THQ and their respective logos are trademarks and/or registered trademarks of THQ Inc.
All other trademarks are the property of their respective owners.
More information about THQ and its products may be found at THQ's US website at www.thq.com and www.thqwireless.com.
Media Contact:
Caroline Sung
Wonacott Communications, LLC
(310) 477-2871, Ext. 671
csung@wonacottpr.com
The statements contained in this press release that are not historical facts may be “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on current expectations, estimates and projections about the business of THQ Inc. and its subsidiaries (collectively referred to as “THQ”), including, but not limited to, expectations and projections related to Homefront, and are based upon management’s current beliefs and certain assumptions made by management. Such forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those expressed or implied by such forward-looking statements, including, but not limited to, business, competitive, economic, legal, political and technological factors affecting our industry, operations, markets, products or pricing. Readers should carefully review the risk factors and the information that could materially affect THQ’s financial results, described in other documents that THQ files from time to time with the Securities and Exchange Commission, including its Quarterly Reports on Form 10-Q and Annual Report on Form 10-K for the fiscal period ended March 31, 2010, and particularly the discussion of risk factors set forth therein. Unless otherwise required by law, THQ disclaims any obligation to update its view on any such risks or uncertainties or to revise or publicly release the results of any revision to these forward-looking statements. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release.
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