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Critically acclaimed NBA STREET franchise returns Spring 2007

REDWOOD CITY, Calif. - August 8, 2006 - Electronic Arts (NASDAQ: ERTS) announced today that the newest iteration of NBA STREET, the critically acclaimed and culturally defining streetball videogame franchise, is scheduled for release in spring 2007 under the EA SPORTS BIG brand. The game is in development in Vancouver, B.C. by EA Canada, the studio that also is home to the industry-leading NBA LIVE and NCAA® March Madness® basketball videogame franchises.

"Since its unveiling in 2001, NBA STREET has always raised the bar with innovative gameplay and fresh visuals," said Wil Mozell, executive producer on the project. "The power of the Next Generation hardware gives us the horsepower to break new ground for consumers, making it the perfect stage for the next iteration of NBA STREET. Casual gamers and sports fans can still expect 'easy to pick-up and difficult to master' gameplay, with progressive visuals and some of the biggest gameplay moments in action sports."

The fourth chapter in the multi-platinum selling NBA STREET series expands on the fast-paced and larger-than-life 3-on-3 basketball gameplay that has made the franchise a hit. The newest iteration of NBA STREET creates a hyper-real world that merges legendary courts with the hometown courts of your favorite NBA stars into one seamless city of streetball moments. Earn a name for yourself and garner respect as you progress along your hometown journey and become a legend.

The new version of NBA STREET will be available for the PlayStation®3 computer entertainment system and the Xbox 360 video game and entertainment system from Microsoft. Media can find a trailer of the game at


About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG and POGO are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. The NBA and individual NBA member team identifications used on or in this product are trademarks, copyrighted designs and other forms of intellectual properties of NBA Properties, Inc. and the respective NBA member teams and may not be used, in whole or in part, without the prior written consent of NBA Properties, Inc. ® 2006 NBA Properties, Inc. All Rights Reserved. NCAA and March Madness are trademarks or registered trademarks of the National Collegiate Athletic Association. PlayStation is a registered trademark of Sony Computer Entertainment Inc. Microsoft, Xbox and Xbox 360 are either registered trademarks or trademarks of Microsoft Corporation in the U.S. and/or other countries. All other trademarks are the property of their respective owners.

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