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PURE embraces Playstation all-formats market…

Evolve Publishing is pleased to announce that from its next issue, on sale 21st February 2007, PURE will expand its coverage to include all Playstation formats to include Playstation 3, Playstation 2 and Playstation portable.

The announcement comes at an exciting time as the European arrival of the Playstation 3 is set to reignite the market and provide a new thirst for quality Playstation information amongst the gaming public.

The re-launch issue will feature UK exclusive reviews of SCEE's big two Playstation 3 launch titles Motorstorm and Resistance: Fall of Man, and will be accompanied with a Resistance: Fall of Man guidebook, featuring a complete walkthrough of the blockbuster title. PURE will also be sold with a regular DVD featuring trailers and gameplay footage of top Playstation games across all three formats.

PURE's publisher, Pat Kelly, explains: "There is a strong relationship across the Playstation formats. Research from ABI forecasts that 60% of Playstation 2 owners will eventually become Playstation 3 owners and the backwards compatibility of Playstation 3 will ensure that the PS2 catalogue will be a major consideration to potential PS3 purchasers.

Our research revealed that many of our PSP readers are also avid Playstation 2 gamers and now independent research backs up a strong link between PS3 and PS2 ownership. With its expanded coverage, PURE is now on a level playing field with other magazines in the sector and its quality and experienced journalism will ensure that we make a huge impact in the market throughout 2007, as we did in 2006 in the PSP-only market."

Marc Powell, PURE's editor, adds: "It's testament to the magazine's success, its experienced team, and our editorial policy that SCEE has given PURE the exclusive UK reviews of its big two Playstation 3 launch titles. Since our launch, we have received fantastic publisher support that has enabled PURE to carry big exclusives in the PSP and PS3 market and we hope to build on that with fantastic PS2 coverage. PURE is like the small, but smart, kid who has grown up pretty fast and we're all proud of its achievements thusfar and look forward to competing in the wider all-formats Playstation market."

PURE is on sale from 21st February 2007 at leading newsagents including WHSmith and TESCO, priced at £3.99 with a free DVD and Walkthrough guidebook to Resistance: Fall of Man.

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For further information please contact:

Marc Powell

Tel - 01392 491500

Pat Kelly

Tel - 07764 763418

NOTES TO EDITORS

Since its launch in January 2006, PURE has established itself as the leading unofficial magazine for PSP with its high quality, informative and entertaining coverage for PSP enthusiasts. Outselling its direct competitors, PURE has widened its circulation by working with retail outlets to improve its visibility and availability, thus leading to continually increasing month-on-month sales since its launch.

In April 2006, PURE was a finalist in the prestigious MCV Industry Awards 'Best Magazine Team' category.

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