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PULP launch

Game enthusiast brand now stocked by up-and-coming retailer.

Streetwear brand Joystick Junkies launches in 9 PULP stores across the UK this week, with a 250GB Xbox 360 giveaway. Supported by an in-store flyer campaign, PR, social media promotion on Twitter and Facebook pages, Joystick Junkies are working closely with Pulp to support the rollout of a huge range in store.

The in-store offering includes the Discotronic capsule range featuring Deadmau5, Calvin Harris and The Japanese Popstars designs, the We Are The Code Summer range featuring tees and hoodies, plus a range of accessories including canvas or leather belts and wallets. 

Pulp Stockists include

Aberdeen, Union Square Shopping Centre ,

Birmingham, Bullring Shopping Centre,

Bristol, The Horsefair, Broadmead Shopping Centre

Cardiff, St Davids Centre Shopping Centre

Derby, Westfield Shopping Centre

Glasgow, St Enoch's Centre,

Manchester, Arndale Shopping Centre,

Milton Keynes, The Centre MK ,

Nottingham, Victoria Shopping Centre

To enter the competition to win the Xbox 360 go to

For further information on Joystick Junkies contact: , 0207 724 9243

For further information on PULP contact:

ian.hopkins 07963 600788

About Pulp

PULP is one of the UK's newest and fastest growing retailers, focusing on music and pop culture inspired alternative fashions, gifting and homeware. Stocking vintage brands such as Amplified to urban brands such as Iron Fist & Criminal damage for both men and women. They also stock a wide range of band, cult and character T-shirts, bags, fashion accessories and much more.

There are currently 9 PULP stores across the UK.

About Joystick Junkies

Founded in 2000, London-based Joystick Junkies quickly developed an iconic presence among music, gaming, fashion and film enthusiasts.  With a history of infamous parties and global brand adjacencies, this collection has fast tracked its way to the fashion forefront as one of the most innovative labels of its time.  The collection distributes to various fashion boutiques and key fashion chains across Europe and the United States via direct sales, agents and distributors.  A favorite among fashion’s tastemakers, Joystick Junkies has already established itself as a mainstay in the global streetwear market.


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