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Project Ignite

TIGA and Jagex team up to help small publishers launch browser-based games.

Have you developed a fantastic browser game but you can’t find anyone to play it? Are you a small developer with an amazing game idea but you don’t have time and resources to think about distribution and marketing? Project Ignite can help you. Project Ignite is a new service that will enable small developers to publish browser-based games via Jagex Game Studios. Cambridge based Jagex Game Studios currently boasts over 120 million all time active players of its online games catalogue. Project Ignite will make it possible for other developers to market their games to the Jagex community, helping small developers reach millions of potential new customers.

Project Ignite is backed by TIGA, the trade body for the UK games industry. Developers will be invited to submit game prototypes to TIGA. Successful games will then be published and promoted by Jagex via its online publishing platform (Ignite). Profits from the game will be shared between the developer and Jagex. The developer will retain all of the intellectual property rights for the game. Project Ignite is an exclusive service for TIGA members.

Mark Gerhard, CEO of Jagex stated: “Many developers have fantastic ideas and games but they struggle with distribution and marketing. At Jagex we already have an established user base of over 120 million people actively playing our games and giving us feedback. Building this community has taken a great deal of time and energy and it very difficult for small developers to build a network like this overnight. Our vision is that Jagex Game Studios will be a hub for original, creative browser based games from developers all over Europe and beyond. We are interested in hearing from any TIGA developers who have a great game they want to get in front of millions of potential customers.”

Dr. Richard Wilson, CEO of TIGA stated:   

“We are delighted to be working with Jagex on Project Ignite on behalf of our members. TIGA’s role in Project Ignite is to assess games submissions based on criteria including creativity, originality, playability and market demand. For us the aim of the project is to provide another benefit to our members and to promote innovation, nurture fresh talent and allow developers to publish for their games while still retaining their origin IP and independence.”


Notes to editors:

About TIGA:

TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010.

TIGA's vision is to make the UK the best place in the world to do games business.  We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members.  This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For further information, please contact Eva Field, TIGA PR Manager on: 07814 039 983, or email eva@tiga.org.

About Jagex – Just About the Game Experience:

Jagex Games Studio is a world-leading developer of high quality browser-based games and is the largest independent games developer and publisher in the UK - with 400 staff across two studios in Cambridge, England.  

Jagex has a long-standing reputation for creating the world’s best online games by developing hugely popular, high quality, accessible, free-to-play games and for providing an unbeatable community experience for millions of players around the world.

Jagex has developed and self-published over 40 online titles including the world’s most popular free multiplayer online game, RuneScape.

For further information, please contact Adam Tuckwell, Jagex PR Manager on 0844 588 6607, or email adam.tuckwell@jagex.com. 

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