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Texturing middleware rated "Best New Technology in Effects & Animation" at the Deutsche Telekom Digital Entertainment Awards.

CLERMONT-FERRAND, France — May 27, 2008 —Allegorithmic’s powerful procedural texturing middleware, ProFX, has been named the “Best New Technology in Effects & Animation” in the first annual Deutsche Telekom Digital Entertainment Awards, presented at fmx/08. The awards aim at honoring new concepts, cutting edge developments and forward thinkers, shaping the future of digital entertainment.

The title of “Best New Technology in Effects & Animation” acknowledges innovative developments in major areas linked to effects and animation such as rendering, facial and character animation, lighting, procedural techniques or other inspiring work of importance to the effects and animation community.

About ProFX

ProFX 2.6 is the only middleware that allows game developers to professionally render high-quality procedural textures. ProFX 2.6 procedural texture files are very small in size -- typically 500 to 1,000 times smaller -- making them ideal for use in massively multiplayer online games (MMOGs), virtual communities, casual and downloadable games.

About Allegorithmic

Founded in 2003 and based in Clermont-Ferrand, France, Allegorithmic is an emerging leader in the 3D effects industry. The company specializes in creating advanced authoring software and middleware that is designed to simplify the process of creating high-quality textures for next-generation content developers. The company’s two flagship products are ProFX and Substance. Allegorithmic has partnered with some of the industry’s leading games and technology companies, including Dassault Systèmes, Epic Games, Emergent Games Technologies, Microsoft, Intel and Luxology. For more information on Allegorithmic and its products, please visit


© Copyright 2008 Allegorithmic. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.

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