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Allegorithmic's texture middleware adopted by China's The9 for mysterious "upcoming MMOG".

For Immediate Release

Sept. 15, 2008

AUSTIN, Texas (Austin GDC 2008) — Sept. 15, 2008 — Emerging technology company Allegorithmic is expanding its customer base into Asia and today announced that renowned Chinese game company The9 has added ProFX to its game development pipeline. ProFX was chosen for its ability to quickly produce high-quality textures with extremely small file sizes (typically 500 to 2,000 times smaller than traditional textures) and will be used by The9 to help reduce the file size and download time for its upcoming proprietary massively multiplayer online game (MMOG) titles. To see ProFX in action, please visit Allegorithmic during Austin GDC 2008 at booth #227 in Exhibit Hall 1.

“In developing a successful title using the Free2Play model, there is a direct relationship between the size of the game client and the success of the game,” said Liu Kun, senior director from the R&D center at The9. “This means it is imperative that we offer players incredible graphics and an improved gaming experience overall with a minimum download time and storage footprint. ProFX helps us accomplish this goal quickly and efficiently.”

ProFX is the only middleware that allows game developers to professionally render high-quality procedural textures that are very small in size. With dramatically shorter download times and reduced online file storage, ProFX textures are ideal for use in MMOGs, virtual communities, casual and downloadable games.

“The new online gaming business models coming from Asia will redefine the way games are going to be played and monetized in the entire world,” said Dr. Sebastien Deguy, Allegorithmic’s president and founder. “I’m very pleased to see a highly successful company like The9 recognize the value of ProFX, and that they have chosen to utilize it for their upcoming MMOG title targeted towards the burgeoning Chinese market.”

About The9 Limited

The9 Limited is a leading online game operator in China. The9's business is primarily focused on operating and developing high-quality games for the Chinese online game market. The9 directly, or through affiliates, operates licensed MMORPGs, consisting of MU, Blizzard Entertainment’s World of Warcraft, Soul of The Ultimate Nation, Granado Espada, and its first proprietary MMORPG, Joyful Journey West, in mainland China. It has also obtained exclusive licenses to operate additional MMORPGs and advanced casual games in mainland China, including Hellgate: London, Ragnarok Online 2, Emil Chronicle Online, Huxley, FIFA Online 2, Audition 2, Field of Honor and Audition. In addition, The9 is also developing various proprietary games, including Warriors of Fate Online and Fantastic Melody Online.

About Allegorithmic

Founded in 2003 and based in Clermont-Ferrand, France, Allegorithmic is an emerging leader in the 3D effects industry. The company specializes in creating advanced authoring software and middleware that is designed to simplify the process of creating high-quality textures for next-generation content developers. The company’s two flagship products are ProFX and Substance. Allegorithmic has partnered with some of the industry’s leading games and technology companies, including NVIDIA, Emergent Game Technologies, Epic Games, Microsoft, Intel, Dassault Systèmes and Luxology. For more information on Allegorithmic and its products, please visit


© Copyright 2008 Allegorithmic. All products or brand names mentioned are trademarks or registered trademarks of their respective holders.

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