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Professional Bull Riders Game Delivers All the Action of the Toughest Sport on Dirt

LAS VEGAS (PBR World Finals)- Nov. 2, 2007- Crave Entertainment, a leading publisher of console videogames, and Professional Bull Riders, Inc. (PBR) in partnership with D2C Games, Inc. today revealed details of the Professional Bull Riders videogame. Capturing all the adrenaline and challenge of the Toughest Sport on Dirt TM , the game lets you play as a pro bull rider or as a bull in multiple events leading up to the World Finals. Available for the Wii TM home video game console, the Xbox 360®video game and entertainment system from Microsoft, and PlayStation ® 2 computer entertainment system, with downloadable versions on the PSP® (PlayStation®Portable) system and PC, the PBR games are scheduled for release in time for the World Finals beginning in October 2008.

"PBR has a dedicated fan base and the sport is poised to become the next NASCAR," said Rob Dyer, President of Crave Entertainment. "Capturing the intricacies, adrenaline rushes and excitement of professional bull riding is paramount to the success of the games."

"PBR is the fastest growing sport in the U.S. with nearly 20 million fans watching or attending PBR events in 2006,' said Sean Gleason, CMO of PBR. "We are thrilled to partner with Crave Entertainment and D2C Games to bring the sport of professional bull riding to our millions of loyal fans."

Players may create their own character and compete as a professional rider or a tenacious bull throughout 10 three-round events in multiple locations, including New York, Anaheim, and Atlanta. Challenge or play as top riders, including Guilherme Marchi, Justin McBride, and Chris Shivers, or play as one of the tour's ferocious bulls!

Unlimited play modes test players' skills in either staying on for at least eight seconds or bucking off the rider before his time is up and Season Mode features unlockable riders and bulls. Become the best rider or bull in multiplayer by having the most "wins," or become part of the Millionaire's Club by beating some of the meanest, toughest bulls in the history of the PBR. Intuitive controls and multiple difficulty levels allow anyone to pick up and play and realistic sounds from screaming crowds to bone-crunching falls max out the realism.

"D2C Games is focused on capturing the essence of the sport while delivering a video game that is easy to pick up and very fun to play," said Scott Orr, CEO and Founder of D2C Games, Inc. "PBR fans for the first time will be able to experience the most exciting eight seconds in sports."

About PBR

More than 100 million viewers tune in each year to the PBR on FOX, NBC, VERSUS and on a host of foreign networks across the globe. With approximately 500 hours of prime time programming annually PBR ranks among the most prolific sports on air, in addition to attracting over one and one half million live event attendees each year with its multi-tiered event structure which includes the marquee Built Ford Tough Series presented by Wrangler, the U.S. Smokeless Tobacco Company Challenger Tour, the Enterprise Rent-A-Car Tour, and the Discovery Tour, designed specifically for entry level contestants. The PBR is headquartered in Colorado Springs, Colo., and has over 1,200 PBR bull riders compete in more than 300 PBR sanctioned competitions in the United States, Australia, Brazil, Canada, and Mexico.

About Crave Entertainment

Based in Newport Beach, California, Crave Entertainment is a subsidiary of Handleman Company. Crave, a publisher of videogame entertainment products creates games for the major console platforms including PSP® (PlayStation®Portable) system, Nintendo DS TM , Game Boy® Advance, Nintendo GameCube TM , Wii TM , the PlayStation® game console, PlayStation®2 computer entertainment system, the Xbox® video game system from Microsoft and the Xbox 360 TM video game and entertainment system from Microsoft. For more information about Crave Entertainment, please visit

About D2C Games

Based in San Mateo, CA, D2C Games, Inc., is a digital game publisher focused on original intellectual property, casual sports and episodic entertainment for all platforms via download. The company is a licensed Sony publisher and provides direct-to-customer game publishing services for independent studios. Its internal development studio provides intellectual property design and development for PlayStation®2 and PLAYSTATION®3 computer entertainment systems, PSP® (PlayStation®Portable), Xbox 360 TM video game and entertainment system from Microsoft, Nintendo Wii TM , PC, and 3D mobile platforms.

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