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PopCap Games® Hires Greg Canessa as VP of Video Game Platforms

Video Game Industry Veteran to Focus on Bringing PopCap's Hit Casual Games to New Platforms and Devices


SEATTLE, Washington - February 8, 2007 - PopCap Games®, the leading developer and publisher of casual games, today announced that it has hired Greg Canessa to the newly-created position of Vice President, video game platforms. Mr. Canessa, most recently the GM of Microsoft's (NASDAQ: MSFT) Xbox Live® Arcade service, will be extending the leadership of PopCap's hugely successful puzzle, word and simple action games on new and existing video game platforms, including consoles, handheld devices, and related online gaming services. Mr. Canessa brings more than fifteen years of industry experience to his role at PopCap; his tenure at the company officially begins next week.

"We're delighted to have Greg joining us and taking on a very important, strategic role within the company," said Dennis Ryan, EVP of Worldwide Business Development at PopCap. "The entrepreneurial nature of Greg's work at Microsoft, combined with his more than fifteen years of industry experience, will be instrumental to our ongoing platform expansion strategy."

"From the Xbox 360 video game console to handheld videogame devices and more, PopCap's lineup of casual games are really well suited for a wide range of platforms, and I'm excited to have this opportunity to help guide PopCap's future growth," said Mr. Canessa. "The fact that PopCap is both a recognized leader in its space and a pioneering company with a start-up mentality is very appealing to me, and I'm really looking forward to helping the company bring their award-winning suite of games to these platforms."

Mr. Canessa has spent the past seven years helping define and manage Microsoft's online games strategy, most recently as head of that company's Xbox Live Arcade service. He was an early advocate of bringing casual games like PopCap's to the Xbox Live Arcade service on the original Xbox and Xbox 360 consoles, where six of PopCap's games have been made available over the past 24 months to both critical and consumer acclaim. Prior to his tenure at Microsoft, Mr. Canessa was VP of Online Marketing at Idealab, an incubator of early-stage technology firms. Previously, he served as a senior marketing executive at Vivendi Games for most of the 1990s, after beginning his professional career at Apple Computer as a games marketer and evangelist.

In late 2005, PopCap emerged as a leading creator of Xbox Live Arcade titles on Xbox 360, and was one of the first developers in the world to bring casual games to a video game console with the launch of the original Xbox Live Arcade on Xbox in 2004. The company pioneered games on other platforms including mobile phones in 2001 and Apple iPods in 2006. PopCap's geographic and platform expansion has been rapid and diverse over the past two years, from opening new facilities in San Francisco, California and Dublin, Ireland to porting its games to virtually every entertainment platform on the market. PopCap continues to bring its enormously popular casual games to every corner of the globe in forms as diverse as video iPods, scratch-off lottery tickets, in-flight entertainment systems - even Vegas-style casino slot machine adaptations.

About PopCap

PopCap Games ( is the leading multi-platform provider of "casual games" - easy-to-play yet utterly entertaining and engaging brain food enjoyed by players young and old, male and female. Based in Seattle, Washington, PopCap was founded in 2000, and employs over 100 people in its Seattle, San Francisco and Dublin offices. PopCap's games have been downloaded more than 200 million times by consumers world-wide, and its flagship title Bejeweled® has sold more than 10 million units across all platforms. PopCap games are available for Web, PC, Macintosh, J2ME and BREW mobile phones, PalmOS, Windows Mobile Smartphones, Xbox Live Arcade, Apple iPod, in-flight entertainment systems, scratch-off lottery tickets, and more. PopCap is the only casual games developer with leading market share across all major channels, including online portals, mobile operators, brick-and-mortar retailers, and game device manufacturers..

PopCap, PopCap Games, Bookworm and Bejeweled are registered trademarks of PopCap Games, Inc. Xbox Live is a registered trademark of Microsoft Corporation. All other trademarks and registered trademarks are the property of their respective owners, without intent to infringe.

PR Contact:

Garth Chouteau


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