FOR IMMEDIATE RELEASE
PopCap Games®, the leading developer and publisher of casual games for digital entertainment platforms, today announced that its forthcoming arcade-style game Hammer Heads will be showcased on the first generation of Ultra-Mobile PC (UMPC) devices in the Microsoft booth (booth #1246) at the Electronic Entertainment Expo (E3) in Los Angeles next week. Along with the "sneak preview" of PopCap's hit Web/PC game HeavyWeapon for Xbox Live Arcade in Microsoft's booth at the same show, these mark the first instances in PopCap's history that the company has publicly unveiled games prior to their official release dates. UMPCs, a new generation of hand-held mobile PCs announced two months ago by Microsoft and Intel®, are being manufactured by major consumer electronics and personal computer firms around the globe; the first such devices began selling in the US in early May.
"We're pleased to have Microsoft preview Hammer Heads on the first UMPC units at E3 next week, and expect the game to be very popular on that platform as well as traditional PCs when it officially ships later this year," said Jason Kapalka, Chief Creative Officer at PopCap. "As soon as we got our hands on a UMPC device for the first time, we just knew that playing on a UMPC would be the ultimate Hammer Heads experience - the input and controls are even more intuitive and effective than a mouse! We're glad that Microsoft is using this game to showcase their new portable entertainment device at E3."
"It's great to have PopCap onboard developing innovative titles for the new Ultra-Mobile PC category," said Otto Berkes, General Manager of the Ultra-Mobile PC group at Microsoft Corp. "The portability of UMPCs makes them a fantastic casual gaming platform. Add in the unique touch screen interface, and you have a whole new level of interactivity that creates some exciting possibilities for gamers."
Developed by Nuclide Games, Hammer Heads is an action oriented gnome-smashing fiesta in which players strive to keep the gnome population under control by pounding them into the ground as quickly as possible. Bash 'em fast while keeping an eye out for special gnomes, prizes and power-ups! Explore three different game modes as you earn trophies and upgrade your gnome-bashing hammer along the way. Suitable for everyone age 7 to 107, Hammer Heads will test your reflexes while providing laughs, surprises and fun with every whack of your hammer. Hammer Heads is slated for official release later this month.
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PopCap and Hammer Heads are trademarks, and PopCap Games is a registered trademark, of PopCap Games, Inc. All other trademarks and registered trademarks are the property of their respective owners, without intent to infringe.
FOR IMMEDIATE RELEASE