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Pogo Austin launch

EA sets up new team, with Hasbro-based Pictureka! Museum Mayhem their first project.

Redwood City, Calif. – October 16, 2008 – Electronic Arts Inc. (NASDAQ: ERTS) today announced the opening of a new studio, Pogo Austin, which features a dynamite tight-knit ensemble of passionate game developers who have come together to build exciting new games as part of the team. The Pogo Austin team will be joining EA’s Bioware studio in Austin.

The new studio will focus on creating family-friendly titles based on Hasbro properties. The initial team of 12 features a strong foundation of Austin natives who boast more than 108 years of collective game experience and have shipped titles at companies such as LucasArts, Aspyr Media, Acclaim, Amaze Entertainment, Human Code, Origin Systems and Family Time Interactive.

The first title to be released from Pogo Austin is PICTUREKA! MUSEUM MAYHEM. This quirky seek and find game is based on the Hasbro game PICTUREKA! which debuted in 2007 and launched globally in 2008. In the digital version, a player becomes the new curator for a museum and investigates some odd things that are afoot. Someone has been breaking in and re-arranging the exhibits. The frantic director needs the player to restore items to their proper location and catch the person responsible. The game is set to launch online in November at for $19.95 (US) and £11.95 (UK); it will be available at retail in early winter.

“We are thrilled to open a studio in Austin as there is such an enthusiastic and knowledgeable game development community,” said Andrew Pedersen, Pogo General Manager. “It’s great to be a part of that spirit and I feel privileged to be working with a team full of game makers who bring such tremendous talent and experience to the Pogo team.”

“PICTUREKA! MUSEUM MAYHEM has incredibly broad appeal. The game is fun for the entire family, whether you’re six or 106. It brings everyone together and puts kids and adults on equal ground for laugh out-loud moments. We wanted to create an online PICTUREKA! experience that would be equally outrageous for players of all ages,” said Sean Clark, Pogo Austin Studio Director. “Many members of the Austin team have families and it’s exciting to be able to make a game that they can play and share with their children.”

Pogo Austin is the newest addition to the Pogo studio family. There are also studio locations in Redwood City, CA and Shanghai, China. Pogo studios are actively recruiting for: Feature Engineers, Game Engineers and a QA Lead. For any inquiries please visit

For more information and to experience some of the best online games on the Internet, visit For screenshots and assets, please visit


About™ is the #1 stickiest online destination in the US1. The site is home to over 14 million unique visitors a month (worldwide) who play for more than 69 minutes a day1. Boasting a wide variety of more than 100 free online games including puzzle, word, casino, classic card and board, features both single-player and multiplayer games. The site offers players an easy-to-use chat feature where millions of people talk about their favorite games, best scores, or simply share stories about their lives. is known for its thriving online community of players who forge life-long friendships through the site. Pogo has local sites and communities in UK ( and Germany (’s premium service, Club Pogo, offers players a variety of VIP features including exclusive games, no ad interruptions, private chat and avatars. Club Pogo had over 1.62 million paying subscribers at the end of fiscal 2008.

1 According to ComScore April 08

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the Company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS Freestyle TM and POGOTM. In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is More information about EA's products and full text of press releases can be found on the Internet at

About Hasbro

Hasbro (NYSE:HAS) is a worldwide leader in children's and family leisure time entertainment products and services, including the design, manufacture and marketing of games and toys ranging from traditional to high-tech. Both internationally and in the U.S., its PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, TIGER, CRANIUM and WIZARDS OF THE COAST brands and products provide the highest quality and most recognizable play experiences in the world.

EA, EA SPORTS, EA SPORTS Freestyle, POGO and, are trademarks or registered trademarks of Electronic Arts Inc. in the U.S and/or other countries. PICTUREKA is a trademark of Hasbro and is used with permission. All other trademarks are the property of their respective owners.


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