Plimus/Slitherine/Matrix Games deal

Epsom, November 22, 2010 - Plimus, Inc., the leader in complete, e-Business solutions and Slitherine/Matrix Games, the world’s largest specialist in historical and military videogames, have today jointly announced that the Slitherine/Matrix Group have combined all of their online e-Commerce businesses on the Plimus platform.  Plimus will provide Slitherine/Matrix Games with a complete e-Business solution that will not only optimize sales, marketing and payment services, but will enhance community cohesion and provide the Groups community of players with a reliable, flexible and customer-oriented platform.  

Slitherine and Matrix Games merged in May 2010 and today offer a portfolio of literally hundreds of titles with over 200,000 existing users.  The recently merged group leads the computer strategy games sector in innovation, customer satisfaction and community participation. The main focus is to deliver a complete range of history-based video games, books and board games in a readily accessible way.  Slitherine works with key partners such as AETN (HISTORY), Spike TV (Deadliest Warrior), Showtime TV and BBC and many others to deliver a unique blend of historical accuracy in an exciting and entertaining way. Ten years ago Matrix pioneered the move to digital delivery in the video gaming world and now works with leading developers in strategy gaming to deliver games that engage and create communities while maintaining their total commitment to customer service.

The Slitherine/Matrix plan is to fully utilize the strengths of Plimus to offer their customers a comprehensive purchasing experience. Their titles are at the forefront of innovation in historical and military videogames and include specific online features which are perfect for integration into the Plimus systems, making full use of the Plimus in-game purchasing capabilities and other integrated marketing tools. All Slitherine and Matrix titles are available for purchase at www.slitherine.com and www.matrixgames.com .

“Plimus is the perfect-Business partner for us,” said JD McNeil, Chairman of Slitherine.   They have been extremely supportive and innovative in customizing their system to fit our needs and have shown amazing flexibility in the process of migrating our entire catalogue of games to their platform. We have found Plimus to be customer focused and just as passionate as we are about bringing accessible online-commerce to our customers. We look forward to working with them to expand our business and enhance community cohesion for our audience.” 

“We are extremely pleased that a company with the standing of the Slitherine/Matrix Group have chosen Plimus as their e commerce partner”, said Hagai Tal, CEO of Plimus.  “This confirms our belief in the unique capabilities and innovative solutions that we can offer game publishers in this very competitive market sector.  Our commitment is to ensure that our partners benefit from our expertise in optimizing marketing and payment processing within a partnership of shared success and global reach.”

About Plimus:

Plimus, Inc., a global e-commerce solutions provider, builds, and manages online businesses for thousands of software publishers, web hosting companies, and online retailers. Plimus offers an easy-to-implement, configurable e-Business platform that allows companies to grow their e-Commerce business worldwide by marketing, selling and distributing digital goods and services online. The company’s award-winning e-Commerce Application is a flexible, hosted, and complete application that uniquely spans the entire e-Commerce lifecycle and is connected to a large global affiliate network.  Plimus helps companies and publishers of all sizes maximize online revenues and reduce the costs and risks of running an e-Commerce operation. More information may be found at plimus.com .

Leslie Clavin

Racepoint Group – San Francisco

T: 415-694-6717

Twitter: @lclavin

lclavin@racepointgroup.com

About Slitherine Ltd. and Matrix Games Ltd.

Slitherine Ltd. and Matrix Games Ltd. are the world’s leading video games producers and publishers of historical and strategy titles. Since 2000, both brands have published literally hundreds of games with many award-winning titles in their portfolio spanning all digital and console platforms. Slitherine is also involved with book publishing, and board gaming and work with a wide array of key licensing partners such as HISTORY™, MILITARY HISTORY™, Horrible Histories™, Showtime, BBC, Osprey, Scholastic, Casemate Publishing and many others to deliver the best blend of historical accuracy in an exciting and entertaining way. The two companies merged in May 2010 and formed the world’s largest organization specializing in this niche but important market sector. Slitherine’s mission over the coming years is to lead the way in innovation and growth in this expanding industry sector.

Sean Drummy

T. (office): +1 7198842881 Ext. 420

T. (cell): +1 9788861637

seand@matrixgames.com

Marco A. Minoli

T. +393408289742

press@slitherine.co.uk