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PlayStation(R) Launches "Freedom" Video Blogging Site

Are You A Freedom Fighter? Do You Like To Party? Can You Move With Style? Is Speed Your Thing?

FOR IMMEDIATE RELEASE

DATE: 23/06/05

This week sees the launch of PlayStation's very own video blogging site, dubbed "Freedom" by its makers. The dedicated website, www.playstationfreedom.co.uk, gives users the chance to build their own profiles, submit their own video blogs (vlogs) and follow PlayStation's four "Freedom Explorers" as they embark on a summer of discovery.

The Freedom Explorers are the result of a nationwide search for four people to go out this summer to some fantastic events and film their every move. At the end of the summer a winner will be chosen by public vote and that person will be given a 'year of freedom' on PlayStation's tab! The four contests were chosen from thousands of entries by a dedicated panel of judges and now you can follow Julia, Nathan, Ethesham and Charlotte as they begin vlogging.

Andy Reynolds, product manager at PlayStation commented, "we wanted to give users the space to submit their own vlogs, as well as use it as a centre for our four Freedom Explorers. We saw so many great blogs out there and wanted to be part of that."

Take a look at our easy step-by-step guide to vlogging below or go to the site to view a much more fun video guide.

FIVE STEP GUIDE TO VLOGGING

  • Watch Will's video - "A Vlogging Guide For Dummies"
  • Set up your own personal profile on the site
  • Take your digital phone or camera and film whatever takes your fancy
  • Upload your vlog - you can even let your mates know when it is live

If you don't want to direct and star in your own video, then watch someone else do it - follow Julia on her Move mission; join Nathan in his quest for Speed or perhaps Charlotte's Party tricks will keep you entertained. If that isn't enough then watch Ethesham's journey as he Fights for freedom over the summer of 2005!

PlayStation Summer of Freedom - Be Free!

www.playstationfreedom.co.uk

ENDS.

For further information, please contact:

Victoria@greenroom-digital.com

Matt@greenroom-digital.com

Phone: 020 7426 5700

NOTES TO EDITORS:

For further information on how PlayStation gives you freedom this summer, please click onto HYPERLINK www.playstationfreedom.co.uk www.playstationfreedom.co.uk.

For the latest software releases, events and activities please contact JCPR:

Paul Thompson 0207 208 7273 paul_thompson@jcpr.com

Milly Hill 020 7208 5545 milly_hill@jcpr.com

About PSPTM (PlayStation®Portable)

PSP is a new handheld entertainment system that allows users to enjoy 3D games, with high-quality full-motion video, and high-fidelity stereo audio. With graphics rendering capability comparable to that of PlayStation®2, PSP features a 4.3 inch widescreen, high-resolution TFT display. PSP also adopts a newly developed compact but high-capacity (1.8GB) optical disc, Universal Media Disc (UMD), as its storage medium. With a wide range of accessories and connectivity options, including Memory Stick DuoTM USB 2.0, IR port and Wireless LAN.

About Sony Computer Entertainment Europe Ltd. as at 2 June 2005

Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PS one®, PlayStation®2 and PlayStation Portable® software and hardware in 104 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes games software for the three formats, and manages the third party licensing programs for these platforms in the PAL territories. At the end of March 2005, over 40 million PlayStation® units had been shipped across these PAL territories, over 102 million worldwide. Between its European debut on 24 November 2000 and the 2nd June 2005, 32.48 million PlayStation®2 units have been shipped across the PAL territories, over 90 million world-wide, making it one of the most successful consumer electronic products in history.

PlayStation and the PlayStation logo are registered trademarks, PS one, PS2, PSP and UMD are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners. More information about PlayStation products can be found at HYPERLINK http://www.scee.com http://www.scee.com and HYPERLINK www.playstation.com www.playstation.com

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