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PlayStation Extends Sponsorship of UEFA Champions League

28 April 2006, London - Sony Computer Entertainment Europe (SCEE) today announced that it is to extend its successful sponsorship of the UEFA Champions League. This is the third time that PlayStation® has renewed its sponsorship of the competition, highlighting the success of the partnership which began in 1997.

The sponsorship agreement will extend up to and including the 2008/2009 season, and further develops PlayStation's commitment to European football and its support of the world's finest club competition.

SCEE's Vice-President of Brand & Consumer Marketing, Darren Carter said: "PlayStation's involvement with the UEFA Champions League has served us well over the past 9 years and has significantly assisted in promoting the PlayStation brand and boosting its awareness across the whole of Europe and beyond. The UEFA Champions League is an extremely powerful communications tool and has been an important part of PlayStation's communication strategy since 1997, during which time the stature of the competition has increased along with the number of PlayStation fans".

Darren Carter added: "Sony Computer Entertainment will be entering a new era of entertainment with the launch of PLAYSTATION 3 later this year, and the UEFA Champions League will help provide a solid foundation for our plans in Europe."

About Sony Computer Entertainment Europe Ltd. As at 27 April 2006


Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PlayStation®2 and PSP (PlayStation®Portable) software and hardware in 104 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the platforms in these territories. Between its European debut on 24th November 2000 and the end of March 2006, over 38 million PlayStation®2 consoles have been shipped across the SCEE territories, over 103 million worldwide, making it one of the most successful consumer electronic products in history. Between its European debut on 1st September 2005 and the end of March 2006, over 5 million PSP systems have been shipped across the SCEE territories, with over 17 million shipped worldwide since its Japanese launch in December 2004.

More information about PlayStation products can be found at
http://www.playstation.com and http://www.yourpsp.com or visit the Virtual Press Office at http://www.scee.presscentre.com.

PlayStation and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PSP and UMD (Universal Media Disc) are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.

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