Playmetrix - Game Analytics

24th February 2011.  Nottingham, UK - Playmetrix today announced that its game analytics solution is available, on an invitation only basis, to a select number of game developers, publishers, platform holders and payment providers.

Playmetrix analytics solution provides detailed sales and customer behaviour data for games across multiple platforms and devices including web, Facebook, mobile, consoles and tablets.

Beta accounts are being offered to a limited number of early adopters ahead of Playmetrix' market launch later this year.

Playmetrix is also offering to tailor its Beta service to customers’ specific requirements, so they have a hand in influencing the way their crucial in game data is collected, processed and displayed. This Premium Service will offer detailed analysis and access to dedicated game and financial analysts who will assist with interpreting the data, providing intelligence and advise on how to improve game virality, retention and monetization.

Speaking about the new service, Justin Johnson, CTO of Playmetrix, said: “Having built and road tested our service with Sony on PSN over the past  year, it’s evident that Playmetrix is more powerful and affordable than any other commercially available data analysis product on the market.”

“A game’s success is becoming more and more dependent upon data driven iterative development cycles. Our tools empower our customers to make optimum decisions around game design,” he continued.

?Features of Playmetrix analytics include:

·      Ability to record and report on in-game activity

·      Dashboard charting and reporting

·      Cohorts & virality analysis

·      Conversion tables

·      Funnels

·      Heat maps

·      Events calendar

·      Custom reporting

·      Data export

·      Simple integration

??The system reports on all the following KPI’s, and more:

·      Revenue

·      MAU

·      DAU

·      MAU/DAU

·      Point of entry recording

·      Demographics – gender, age etc

·      Virtual goods sold

·      Number of games played

·      Anonymous session tracking

·      Conversions

·      Time spent in game

·      Where users go and what they do

·      Where users come from

The company received a Grant for Research & Development (GRD), from the East Midlands Development Agency (emda), which is part funded by the European Regional Development Fund (ERDF). The GRD enabled Playmetrix to accelerate its development time, as well as successfully launching a virtual world called Sodium as a live test bed within one of the world’s leading online gaming platforms.

“I would also like to thank EMDA and the ERDF for supporting our idea and providing us with the Grant for Research and Development, which helped us to develop Playmetrix,” added Justin Johnson, CTO of Playmetrix.

For further information please visit:??www.playmetrix.com or to request a demo account please call +44(0)3332 400 805 or email info@playmetrix.com

??Media Enquiries to: Alison Beasley, Lincoln Beasley PR.

E:  Alison@lincolnbeasley.co.uk.  M:  + 44 7966 449130.  

About Playmetrix ?Playmetrix was formed in 2010 and is a data analytics company specialising in the detailed analysis of games across platforms including Facebook, mobile phones, the web and consoles.   Playmetrix is a sister company of  Outso Ltd a Nottingham based company, founded in 2005 by Halli Bjornsson, Joel Kemp and Justin Johnson which currently employs 55 people and counts Sony Computer Entertainment Europe among its clients. www.playmetrix.com & www.outso.com

??About emda ?East Midlands Development Agency (emda) is one of nine Regional Development Agencies in England, set up in 1999 to bring a regional focus to economic development.  Ten years on, independent evaluation shows emda has:?• Put back over £9 of economic output (or GVA) into the regional economy for every £1 it spends ?• Produced more than £1 billion in economic benefits per year ?For more information visit www.emda.org.uk.?About the Grant for Research and Development (GRD) ?The GRD helps businesses carry out research and development work that will lead to technologically innovative products or processes. GRD is a Department for Innovation, Universities and Skills (DIUS) business support product managed by the Regional Development Agencies and part funded by the European Regional Development Fund.?The grants are made at the discretion of government and therefore not all applicants will be offered a grant. Project proposals are assessed against selection criteria which include:

·       Technological innovation; Level of technical risks; Commercial prospects; Need for the grant and business impact; Experience, skills and track record of the applicant and business.

?For more details about GRD, visit www.emda.org.uk/grd

About ERDF nationally?The ERDF Programme aims to strengthen economic and social cohesion in the European Union by supporting regional economic development.

The ERDF objectives for England are:

·       Promoting innovation and knowledge transfer; Stimulating enterprise and supporting successful business; Ensuring sustainable development, production and consumption; Building sustainable communities; Improving accessibility and connectivity (for Cornwall and the Isles of Scilly only – as part of their Convergence Programme)

??A Programme Monitoring Committee consisting of regional stakeholders such as Government Offices, RDAs, Regional Assemblies, Local Authorities, Sub-regional Partnerships, Higher Education Institutions, Trade Unions, and the private and voluntary sectors will monitor and oversee programme implementation in each region.??For more information on ERDF funding generally, please visit www.communities.gov.uk/citiesandregions/european or http://ec.europa.eu/regional_policy/funds/feder/index_en.htm ??About ERDF in the East Midlands?The East Midlands is eligible for €268.5m between 2007 and 2013, which when combined with match funding, provides a programme value of approximately €537m – a significant investment in the economic development of the region.??The East Midlands qualifies as a competitiveness and employment region under the EU’s Cohesion Policy, which aims to meet the EU Lisbon objective to become ‘the most competitive and dynamic knowledge based economy in the world, capable of sustainable economic growth with more and better jobs and greater social inclusion.’??East Midlands Development Agency (emda) is responsible for the programme management and delivery of the region’s 2007-13 ERDF Competitiveness Programme. The responsibility for ERDF programme management was transferred from the Government Office for the East Midlands (GOEM) to emda following a decision by the UK Government to seek greater alignment between ERDF and regional strategies and funding streams. The 2007-13 ERDF Programme is therefore set firmly within the framework of the Regional Economic Strategy.??A Programme Monitoring Committee, chaired by the Regional Director of Government Office for the East Midlands (GOEM), guides the strategic direction of the programme and works closely with emda.??To find out more about ERDF, the region’s strategy for delivering the funds, how to apply for funding and how the programme is managed, please visit www.eastmidlandserdf.org.uk