Skip to main content

Player X signs up for PrizePlay(TM) mobile games

Mobile media company Player X and Sennari, a company that specialises in CRM-based applications for mobile phones, have joined forces to bring a PrizePlay TM element to Player X's raft of TV gameshow mobile games.

Player X will shortly launch its ELSPA Top 10 mobile game Family Fortunes as the first game in a series of PrizePlayTM gameshows. Players will be able to pay per play with game tokens to earn points that are redeemable in game for prizes including digital goods, physical goods and even cash.

Players download the game inclusive of starter tokens. Additional tokens are then bought in buckets and a bundle of £5 includes two extra tokens. PrizePlayTM games give players the chance to win merchandise, such as digital downloads, electronic goods and high street retail gift certificates or just take the cash.

"The TV Gameshows titles are confirmed evergreen titles and two top positions in the 2006 ELPSA charts underline this. PrizePlayTM is a perfect way of evolving the franchise and the game format is perfect for a play-to-win model," said Tony Pearce, Player X CEO.

The game will be available on all major UK operator decks in Q1 07 and will then roll it out globally. Other gameshow titles such as Blockbusters and The Price Is Right will shortly be released with PrizePlayTM capabilities.

"We are delighted to be working with partner like Player X that has both the global distribution to drive users into the PrizePlay ecosystem and the licenses to build compelling applications around. Player X saw the ARPU advantages of connected applications that allow pay per play and rewards, the end to end process of working with them has been very straight forward," said Bill Barhydt CEO, Sennari.

The news comes shortly after Player X's recent second round of venture capital funding that raised $10 million for rapid expansion and to accelerate its global content strategy across mobile TV, video and games.

For more information, please contact or +44 (0) 7970 673695 or go to

Notes to Editors

About Player X

Player X is a mobile media company that specialises in games, video and TV. It develops, publishes and distributes mobile entertainment content through global operators, portals and handset manufacturers.

Player X has direct deals with more than 90 global operators and a potential audience of more than two billion people. The company operates in all five continents across the world and has offices in all the key territories in Europe, Asia and the Americas.

About Sennari

Sennari is the industry's first mobile loyalty and CRM platform that provides solutions for building customer loyalty, rewards programs, couponing and mWallets. Sennari's services enable all forms of consumer relationships within mobile applications all built around a customer account based model with deep profile data and transaction capabilities.

Sennari focuses on creating a win-win relationship among content providers, carriers and consumers, by providing the infrastructure to build brand and service loyalty. The strategy is to combine broad appealing content with targeted loyalty and prizing programs that keep consumers coming back for more.

Read this next avatar GamesIndustry International is the world's leading games industry website, incorporating and