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Player X on song with Beat The Intro mobile game

April 24th - Mobile content publisher Player X has extended its presence in the mobile gameshow space by signing an exclusive global deal for the popular Beat The Intro music game.

Based on the hugely successful DVD Interactive game, sales of which were second only to Who Wants To Be A Millionaire in the run-up to Christmas 2005, the Beat The Intro mobile game features polyphonic clips and lyrics that cover more than 50 years of popular music. Players have to identify the song and the artist followed by three trivia questions relating to the artist, song or year of release.

Similar formats such as Name That Tune have proved to be extremely successful in North America and the Beat The Intro game will go live with all major UK and European operators at the end of April. The game has been localised into French, Italian, German and Spanish with tracks tailored for each country and is available on all 2.5G networks.

"This form of mobile gameplay is very popular with customers and we're convinced operators will love it because of its longevity potential. We're looking forward to releasing several versions of the game ranging from heavy metal to classical to soul and this versatility ensures that the game will stay on operators' decks for the longest possible time," said Tony Pearce, Player X CEO.

Originally co-marketed with Capital Radio in 2004, the Beat The Intro DVD has been released in the UK, North America, Australia, New Zealand, Germany, Italy, France and Spain. Player X has exclusive rights for all these territories and will also be rolling out the title into Asia and the US.

"The idea for Beat the Intro came about after a party when my CD collection was virtually destroyed while playing the game with friends. I wanted to buy the game, but it wasn't available and so we created it ourselves. Mobile is one of the most important routes for us and key to the growth of the format", said Kevin Deakin, Managing Director at Creative Media and owner of Beat The Intro.

For more information, please contact paul.munford@playerx.com or +44 (0) 7970 673695

ABOUT PLAYER X

Player X publishes and distributes wireless entertainment content through global operators, retailers, internet portals and handset manufacturers.

Since its formation in 2004, Player X has already successfully published leading games, video and mobile entertainment content onto the largest mobile operators in the industry and rapidly achieved levels of distribution in the key territories around the world.

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