Player X is teaming with Granada Ventures to bring the classic TV gameshow Bullseye to mobile phones.
Morpheme Game Studios is currently developing the title, said to incorporate all the elements of the fondly remembered program.
"Our suite of game show mobile games is increasing by the month and we're convinced Bullseye will prove to be a best-seller both on operators' decks and off portal," said Tony Pearce, CEO of Player X.
"Granada Ventures is committed to the mobile space and we're delighted to be helping to take this distinctive brand to a new and receptive audience," he added.
Katie Foster, licensing director of Granada Ventures added: "We are extremely pleased to work with Player X on bringing the hugely popular Bullseye show to mobile and understand the importance of the format to our consumers."
"Fans can interact with the original show icons and gameplay that made Bullseye legendary," she added.
Player X publishes a range of mobile titles based on TV shows including Blockbusters and Family Fortunes.