October 27th - Mobile content specialist Player X is working with The X Factor licensor FremantleMedia and service providers Mobile Interactive Group (MIG) to publish and distribute the show's video, games and wallpaper content to UK mobile users.
Player X, in conjunction with FremantleMedia and MIG, will publish two different The X Factor mobile games based around classic puzzle and arcade games. Players must complete pictures of the acts remaining in the show by rearranging jumbled tiles that make up a picture of each remaining contestant.
Player X has also been granted rights to distribute video content by FremantleMedia, which will be available on the O2 and T-Mobile networks. Subscribers to the video service will receive a suite of content that includes clips from the show and a highlights package of the best and worst moments. Die-hard fans can also access exclusive weekly behind-the-scenes clips that are not seen on television.
"We are expanding into the mobile video space and brands don't come any bigger than The X Factor. This format will rule the TV networks until Christmas and this service is one that we hope mobile users will lap up," said Tony Pearce, CEO of Player X.
Melissa Goodwin, Vice President, Licensing, Europe, Middle East and Africa, FremantleMedia added: "The X Factor is a priority brand for FremantleMedia and we are delighted to be partnering with Player X to offer fans yet more ways to interact with their favourite brand 24/7."
The X Factor is produced by Thames Television, one of the UK production companies owned by FremantleMedia and Syco for ITV.
For more information, please contact: firstname.lastname@example.org or +44 (0) 7970 673695
NOTES TO EDITORS
Player X publishes and distributes wireless entertainment content through global operators, retailers, internet portals and handset manufacturers.
Since its formation in 2004, Player X has already successfully published leading games and mobile entertainment content onto the largest mobile operators in the industry and rapidly achieved levels of distribution in the key territories around the world.