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Player X games to feature PrizePlay

Players to win real rewards

Player X has signed a deal with CRM-based applications specialist Sennari that will see the publisher's games featuring the PrizePlay system.

PrizePlay gives players the chance to earn points which can be exchanged for rewards such as digital downloads, electronic goods and gift vouchers for high street stores - or plain old cash.

The first Player X game to feature PrizePlay will be Family Fortunes, which is due for a UK release in the first quarter of this year before rolling out around the globe. Future PrizePlay-enabled titles will include Blockbusters and The Price is Right.

"We are delighted to be working with a partner like Player X that has both the global distribution to drive users into the PrizePlay ecosystem and the licenses to build compelling applications around," said Sennari boss Bill Barhydt.

"Player X saw the ARPU advantages of connected applications that allow pay per play and rewards. The end to end process of working with them has been very straightforward."

The announcement comes just weeks after Player X announced that a second round of venture capital funding has raised GBP 5 million in investment for the company.

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