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Player X FACTOR

Game Based On Hit TV Show Comes To Mobile Phone Handsets

November 23rd. The X Factor is set to come to mobile phones, thanks to a deal announced by FremantleMedia, O2 and mobile specialists Player X today.

A selection of The X Factor mobile phone games based around classic puzzle and arcade games are simple and immediately playable and can be downloaded to most java-enabled mobile phone handsets. Players must complete pictures of the acts remaining in the show's climactic finale by rearranging jumbled tiles which make up a picture of each remaining contestant. All of the artists - Tabby, Cassie, Steve, Roweta and G4 - the only remaining band - are all featured.

The game will be published by Player X, the mobile content broker and will be available on O2 and other major UK network operators in the UK.

Melissa Goodwin, the Vice President Europe, Middle East & Africa for FremantleMedia, said, "Shows like The X Factor have shown just how effectively different media can work together to extend the programme experience. Fans of the show are no longer simply viewers, but active participants. The mobile phone has become a significant part of The X Factor experience and now, with the release of the mobile game adding to the mix, The X Factor fans will be able to take the show with them in their pocket."

Tony Pearce, the chief executive officer of Player X, said, "Mobile phones are an integral part of The X Factor experience. Fans can vote via SMS or through the Java download on their mobile, they can receive news updates. Now we hope to take this to the next level with The X Factor mobile game. Phone owners will be able to play and enjoy The X Factor game no matter where they are, whenever they have a few minutes free. We're absolutely delighted to be working with FremantleMedia and O2 to bring this exciting new title to the market."

The X Factor mobile game is available for the following handsets: Nokia Series 40 - 3510i, 6610, 7210, 6100, 6200, 6800, 5100, 7250, 3530, 3100, 3300, 6220, 6230, 6810, 7200, 7800, 3105. Nokia series 60 - 3650, 3660, 3260, N-Gage, N-Gage QD, 6600, 6620, 7610, 6630, 6670, 7650 & 3600

The X Factor mobile game was released on 19th November 2004.

ENDS

Notes To Editors:

About Player X

Player X is a mobile entertainment broker, providing a route to market for mobile content creators and media companies wishing to move into the mobile sector. The company pro-actively works to introduce new content to the leading mobile network operators, portals and distributors across Europe, the Middle East, South Africa and Asia.

For more information visit www.playerx.co.uk

Contacts:

Player X

Tony Pearce

E: tony.pearce@playerx.co.uk

Media

Brian Baglow

Indoctrimat

M: +44 (0) 7747 792247

E: brian@indoctrimat.com

Brian Baglow

Indoctrimat PR

M: +44 (0) 7747 792247

E: brian@indoctrimat.com

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