Player X appoints ex-I-Play communications guru as marketing boss

Joanne Lacey has joined mobile content publisher Player X as Head of Marketing where she will be responsible of all the company's marketing activity.

Joanne has worked in the mobile games industry for nearly 6 years, joining from I-play where she was Head of Product Marketing and Market Communications. She helped launch some of the biggest entertainment brands in mobile games and managed the company's rebranding from Digital Bridges to the consumer-facing I-play.

She has been a long-standing member of the Mobile Entertainment Forum's marketing committee and prior to I-play, Joanne worked with multinational BASF for 4 years in Germany and has a MSc in Public Relations.