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Player X and Frontier go to the movies with Wallace & Gromit

London and Cambridge, 16th September 2005: London-based mobile games publisher and distributor Player X and leading independent games developer and mobile games publisher Frontier Developments today announced that they have joined forces to bring to market the mobile game for forthcoming movie, Wallace & Gromit: The Curse of the Were-Rabbit (COTWR).

The game is the first appearance of the much-loved Oscar®-winning duo in a mobile phone game. COTWR has already been signed up by operators who together reach a total global market of more than 300 million customers - it will be available on networks that range from Vodafone, Orange, T-Mobile, O2 and 3 and all major Scandinavian operators in Europe, Cingular in North America, all major Latin American countries and Asian territories such as Hong Kong, Singapore, The Philippines and Japan. More deals are in the pipeline.

"We love working with major brands and they don't come bigger than Wallace & Gromit. It's been a privilege to bring this content to a global audience and we're convinced we have put this game in places other companies cannot reach," said Tony Pearce, CEO of Player X.

"Working with Player X has been a great experience - they are adding real value to the process of getting Frontier's first Java phone game as a publisher to market." said David Walsh, Managing Director of Frontier Developments.

The Curse of the Were-Rabbit: The Great Rabbit Round Up mobile game is a fun, easy to pick up, scrolling, 2D top-down puzzler that is that is presented with all the unique charm and humour of Wallace & Gromit and offers a great progressive gaming experience for players of all ages.

Since their first Oscar®-winning appearance in A Grand Day Out, all Wallace & Gromit films have been aired on multiple global networks and generated sales of more than 31,000,000 units in licensed merchandise.

All media enquiries please contact: Alison Beasley, Lincoln Beasley PR

T: 01608 645756 M: 07966 449130 E:

All Player X media enquiries please contact:

Notes to Editors

Player X

Player X publishes and distributes mobile entertainment content through global operators, retailers, Internet portals and handset manufacturers.

The company successfully publishes quality game titles and mobile entertainment content onto the largest mobile operators in the industry and distributes this content across all key global territories.


Frontier is based in Cambridge, UK and is one of the games industry's leading independent developers, having built upon the innovative creations of founder David Braben, co-author of the seminal 'Elite'. Frontier works with a number of top publishers and is currently developing for PlayStation2, GameCube, Xbox, PC, mobile phones and next-generation consoles.

Frontier has a proven reputation for original game design and commercial success, and aims to revolutionise perceptions of what gaming is all about by using innovative technical and artistic approaches on all leading-edge gaming platforms. Founder David Braben recently received the Develop Industry Legend Award in recognition of his unique and outstanding contribution to game development. The company has also received three BAFTA nominations and several awards for its recent console games "Dog's Life" and "Wallace & Gromit in Project Zoo", and scored a Christmas 2004 No.1 position in the USA with its RollerCoaster Tycoon® 3 PC, which has also been the recipient of various awards and a prestigious Academy of Interactive Arts and Sciences nomination.

The Frontier logo is a trademark of Frontier Developments Ltd.

Wallace and Gromit is a registered trademark of Aardman Animations Ltd.

All other trademarks and Copyright are acknowledged as the property of their respective owners.


David Sproxton and Peter Lord co founded Aardman in the late seventies and have guided the studio to its present day position as a world leader in 3D animation. Their multi-award winning productions are novel, entertaining, brilliantly characterized and full of charm that reflects the unique talent, energy and personal commitment of the very special people who make up the Aardman team. The studio's work is often imitated and yet the company continues to lead the field producing a rare brand of visually stunning and amusing independent and commercials productions. Aardman has been nominated for an Oscar® seven times, and has won three.

Aardman produces films and television series for the international market, their debut feature film, Chicken Run has grossed over $220M worldwide ($104M in the US) and their series of Wallace and Gromit short films have won countless awards including 2 Oscars®. The first Wallace and Gromit feature film is due to be released worldwide in October 2005.

Aardman also produce award winning television commercials for the world market.

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