In a major thumbs-up for the mobile games industry, legendary UK publisher Codemasters has appointed mobile games publisher and distributor Player X as its exclusive global distribution partner for the titles TOCA Race Driver 3 and Sensible Soccer Skillz.
Player X will distribute both mobile titles in territories where Codemasters does not have direct operator contracts.
Codemasters Mobile, the company's recently formed division dedicated to wireless entertainment, will publish TOCA Race Driver 3 (in 2D and 3D editions) and Sensible Soccer Skillz in Q2. Player X will distribute these titles to more than 70 operators in Europe, the Americas and Asia.
"These titles make use of two of Codemasters' key brands and Player X is perfectly placed to expand our reach thanks to its extensive distribution network. Our partnership with Player X is another solid foundation for Codemasters to build its presence in the mobile gaming space. Further titles planned though this and next year will enable us to establish more direct distribution relationships," said Matt Davies, Codemasters Mobile Director.
The announcement underscores how important the medium has become for traditional videogames publishers. According to a report by Strategy Analytics, the market for mobile games will be worth $7 billion by 2009 accounting for a whopping one billion sales.
"This is a great deal for both parties. Codemasters' titles are some of the most sought-after in the mobile industry and we're honoured to be taking these titles to all parts of the planet. We're privileged to be involved and hope this marks the beginning of a long relationship between the two companies," said Tony Pearce, Player X CEO.
In recent months, Player X has launched mobile games based on classic TV game shows titles from FremantleMedia such as Family Fortunes and The Price Is Right. Player X was also the exclusive publisher of the only mobile game based on the Oscar-nominated US Box Office No 1 movie, Wallace & Gromit - The Curse of the Were-Rabbit.
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ABOUT PLAYER X
Player X publishes and distributes mobile entertainment content through global operators, retailers, internet portals and handset manufacturers.
Since its formation in 2004, Player X has already successfully published leading games and mobile entertainment content onto the largest mobile operators in the industry and rapidly achieved levels of distribution in the key territories around the world.
Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience on current and future gaming platforms and channels. Established in 1986, the company's dominant brands include Colin McRae Rally, TOCA Race Driver, LMA Manager, Brian Lara Cricket and Operation Flashpoint.
The company is headquartered in Southam, Warwickshire UK and maintains European operations in Germany, France, Spain, and Benelux. The company has its US headquarters in New York. More information about the company and its products is available online at http://www.codemasters.com