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Player One to bring Frankie Dettori licensed game to mobile


* Launching 'Frankie Dettori's Horse Racing' across most networks from end of May

  • Endorsed by Frankie Dettori, one of the most successful and charismatic personalities on the horse racing circuit.
  • Developed by cutting edge developer Distinctive Development

(London, May 18th 2005) - Player One Limited, leading global publisher of games and content for mobile phones, has reinforced its position as the leading mobile content provider for sports entertainment, after securing the license to publish the 'Frankie Dettori's Horse Racing' game for mobile. The game which is fully endorsed by champion jockey and popular sports personality, Frankie Dettori has been developed by cutting edge developer, Distinctive Development and is set to become a leader in its genre.

'Frankie Dettori's Horse Racing' game allows players to train and compete in the art of flat racing under Frankie's watchful eye. With in-game commentary and advice from Frankie, players can choose their horse strategically, taking into consideration key abilities such as speed, stamina, breaking, response and course preference before leading their horse to the track.

Players can choose to enter into a Quick Race or go for glory as they enter their horse into the Career mode. In this mode players must progress through thirteen key races in the group series to qualify. Players must qualify in each territory in order to unlock the next stage and travel to high profile meetings in Europe, North America, Asia and Australia. Points will be added after the completion of each race and players must aim to finish at the top of the rankings to become the Champion Jockey!

Pete Russell, Managing Director for Player One, commented, 'Frankie Dettori is one of the most successful and charismatic personalities on the horse racing circuit and we're delighted to have his endorsement on what will be the leading mobile phone title in its genre.'

'Frankie Dettori's Horse Racing' will be available across most networks from the end of May and will be compatible with most Java enabled handsets.

About Player One Limited.

Player One is a leading global mobile content provider and games publisher, leveraging World renowned sports and entertainment IP. Formed in 1999, the company has grown its stable of properties across a range of applications and holds a rapidly expanding library of high quality sports branded content featuring some of the strongest brands in sport. Player One has developed key relationships with the top tier mobile phone network providers and operates over 45 different countries worldwide.

Recent successes include the critically acclaimed mobile phone games, 'Steve Davis Snooker', 'Pokermillion', 'Michael Vaughan's International Cricket', 'Manchester United's 6-a-side Soccer' and the recently launched 'Grand National.'

Pete Russell, CEO, Player One Ltd, +44 (0)207 351 4224,

About Distinctive Developments Limited.

Distinctive Developments Ltd was founded in 1994 as a traditional PC and console games development company and enjoyed many successful years developing games for Atari, Acclaim and Psygnosis. In 2001 the company restructured to focus their efforts entirely on mobile games.

Since then, Distinctive have produced mobile versions of some of the biggest brands around including 'Space Invaders' and 'FIFA Football 2003 Mobile International Edition' for EA Sports*. Their most recent releases have been 'Supreme Snowboarding' for iFone/Atari and the Bafta award nominated 'FIFA Football 2004 Mobile International Edition'*.

*All brands are registered trademarks of their respective owners.

Nigel Little, Managing Director,

If you would like to review 'Frankie Dettori's Horse Racing' or for more information please contact Clare Turner at Player One on 0207 5917747 or

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