Phonetic Arts sign-up

TIGA, the trade association representing the UK games industry, today announced Phonetic Arts as its newest member.

Phonetic Arts delivers technology that generates natural expressive speech, allowing computer games to say any sentence in any type of voice. The company was founded in late 2006 and is based in Cambridge. The company’s product suite’ PA 2010’ is being licensed by many leading game studios such as Sony, Creative Assembly, Ninja Theory, A.C.R.O.N.Y.M, Bethesda, EA Sports, DICE and Bioware.

Paul Taylor, CEO explained the company’s vision: “With world leading expertise in all aspects of speech technology, our goal is to free games developers from the constraints of recorded samples and allow them to create rich, meaningful and responsive dialog within their games. Phonetic Arts has strength in depth. The core of the company is the R&D team who develop the speech algorithms that ensure the highest possible speech quality and performance.”

Steve Tyson, VP sales stated “Phonetic Arts is joining TIGA as we believe strongly in allowing the industry to build better games using the latest technology and research available. We want to work with TIGA to support independent developers and enable them to create expressive, realistic speech in their games whether it is a small iPhone game or a triple A console title. There is a wealth of talent in the UK and we are proud to be a member the UK gaming community.”

Dr. Richard Wilson, TIGA CEO stated: “Phonetic Arts is a fantastic example of a UK company delivering cutting-edge, world beating technology to a global marketplace. We welcome Phonetic Arts to TIGA and look forward to working closely with them in the future.”

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Notes to editors:

About TIGA:

TIGA is the trade association representing the UK’s games industry. The majority of our members are either independent games developers or in-house publisher owned developers. We also have games publishers, outsourcing companies, technology businesses and universities amongst our membership. TIGA was awarded ‘Trade Association of the Year’ and the ‘Member Recruitment Award’ at the Trade Association Forum Best Practice Awards 2010.

TIGA's vision is to make the UK the best place in the world to do games business. We focus on three sets of activities: political representation, generating media coverage and developing services that enhance the competitiveness of our members. This means that TIGA members are effectively represented in the corridors of power, their voice is heard in the media and they receive benefits that make a material difference to their businesses, including a reduction in costs and improved commercial opportunities.

For further information, please contact Eva Field, TIGA PR Manager on: 07814 039 983, or email eva@tiga.org.