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Philips Announces Second Coming of amBX for Codemasters With Overlord and Clive Barker's Jericho

Redhill, Surrey - Following the successful addition of amBX in TOCA Race Driver 3, Philips and Codemasters today announced that amBX patches will be available for Overlord on 16th November and Clive Barker's Jericho by the end of the year at www.ambx.com.

Developed by Triumph Studios, Overlord is a groundbreaking action adventure, based in a seriously warped fantasy world, where the player controls a mysterious figure that has inherited the legacy of the evil, long-time dead Overlord. Played out with plenty of black humour and dark irony, the game will immerse players in twisted parodies of classic fantasy scenarios and characters.

Continuing the dark theme, Clive Barker's Jericho is an action horror game that sets a new standard in visual and phantasmagorical special effects. Mingling the darkest elements of Clive Barker's horror fiction and films with an ambitious, age-spanning story, the title is aimed squarely at mature gamers, fans of Clive Barker and horror fiction enthusiasts.

Shorthand for 'ambient experiences', amBX radically rewrites the gameplay experience rules by extending the traditional gaming world out of the screen and into the real world. amBX delivers a full 'sensory surround experience' by allowing developers to use light, colour, sound, rumble and even air flow through enabled devices, including the Philips amBX PC Gaming Peripherals range of LED colour-controlled lighting, rumble peripherals and variable speed desktop fans.

"The patches for Overlord and Clive Barker's Jericho demonstrate that we can amBX-enable games even after launch, making them fully amBX-enabled and quickly distribute them to gamers through the ambx.com web site and magazine covermounts," commented Jo Cooke, Chief Marketing Officer, Philips amBX. "These great games continue to build on our relationship with Codemasters, which will see us amBX-enable many more titles from this award-winning British publisher over the coming months."

Philips is setting a global standard by licensing the amBX technology to computer game developers, publishers and peripherals manufacturers and Codemasters joins a rapidly growing list, including THQ, Introversion, Gearbox Software, Zombie, Riot Games, Brain in a Jar, Invictus Games, Instinct Technology, Kuju, Revolution, Sumo Digital, Rivers Run Red, Philips Peripherals & Accessories and SpectraVideo.

Games which are amBX compatible include Broken Sword: The Angel of Death, Clive Barker's Jericho, Darwinia, DEFCON, Overlord, Supreme Commander and Toca Race Driver 3. Over 100 titles are also compatible with the FXGenerator and a full list, searchable by genre and publisher, can be found at www.ambx.com.

Philips is currently in the closing stages of agreements with a number of other high profile companies regarding amBX-enabling and modding all kinds of games.

Media contacts:

Mark Ward, Luke Geoghegan or Dean Barrett at Bastion Ltd.,

Tel: +44 (0) 20 7421 7600 Fax: +44 (0) 20 7421 7601

email: mark@bastion.co.uk

Philips amBX

Hans Driessen

Tel.: +31 40 2746692

email: hans.driessen@philips.com

About Codemasters

Codemasters is a leading developer and publisher of best-selling interactive entertainment products for a global audience across multiple gaming platforms and channels. Established in 1986, the company's dominant brands include Colin McRae DiRT, Overlord, Clive Barker's Jericho, Race Driver, Brian Lara Cricket and Operation Flashpoint. Codemasters is headquartered in Warwickshire UK, with North American operations based in Burbank, Calif. The company also maintains operations in Germany, France, Spain, and Benelux. Codemasters receives over two million visitors to its web site every month, discover why at www.codemasters.com

About Royal Philips Electronics

Royal Philips Electronics of the Netherlands (NYSE: PHG, AEX: PHI) is a global leader in healthcare, lighting and consumer lifestyle, delivering products, services and solutions through the brand promise of "sense and simplicity". Headquartered in the Netherlands, Philips employs approximately 128,100 employees in more than 60 countries worldwide. With sales of EUR 27 billion in 2006, the company is a market leader in medical diagnostic imaging and patient monitoring systems, energy efficient lighting solutions, personal care and home appliances, as well as consumer electronics. News from Philips is located at www.philips.com/newscenter.

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