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Phantom EFX Selects Pacific Media Partners as PR Firm

PMP to Coordinate PR Efforts for Company's Foray into Hardcore PC Gaming Genre

(Cedar Falls, IA) - December 19, 2006 - Phantom EFX, a leading developer and publisher of interactive entertainment titles for PC and Mac, today announced that Los Angeles, CA-based Pacific Media Partners (PMP) will manage all public relations efforts surrounding the launch of a soon-to-be announced first-person shooter (FPS) PC title. PMP will direct the publicity campaign as well as handle all marketing efforts for the title's upcoming announcement and launch, which is expected for early 2008.

"We are excited to have found such an experienced and highly talented PR firm to work with for such a critical endeavor for our company," said Jim Thompson, president, Phantom EFX. "Pacific Media Partners' vast media connections and expertise in the interactive entertainment industry was the obvious choice for us."

"It's a pleasure to be working with one of the top interactive entertainment companies in the world," said Alex Josef, CEO, Pacific Media Partners. "Phantom EFX is the industry leader in designing and publishing the very best in casino-based gaming software for personal computers and we have no doubt they will be able to use this expertise in game design to create new and innovative products in any given genre."

With top-notch game-design talent, facilities and resources centered in a relaxed Midwest atmosphere, Phantom EFX has been successfully creating casino-based gaming and tutorial business-application software for the PC and Mac communities for nearly 10 years. The company will be counting on the talents of PMP to create a strong initial presence in entering the action/adventure genre with their new PC title currently in development.

About Phantom EFX

Founded in 1998, Cedar Falls, IA-based Phantom EFX, Inc. is a leading developer and publisher of interactive entertainment titles for PC and Mac. The privately owned company's flagship product is the popular, award-winning Reel Deal line of casino parlor games - the best selling casino games on the market. Featuring top-notch game development, a highly effective in-house production team and an unparalleled worldwide distribution system, Phantom's expansion into the development and distribution of hardcore gaming titles is a natural evolution for the company. For more information about Phantom EFX and its products, visit the company's website at www.phantomefx.com.

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