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PES 2009

New Street Media behind in-game Setanta partnership.

London, 26 September 2008: Leading in-game advertising specialist, New Street Media has signed up Setanta, the premium sports broadcaster, for an integrated partnership with video gaming giant, Konami’s PES 2009.

Konami’s Pro Evolution Soccer franchise, PES 2009 is widely regarded as the best football game on PC and console and will be released on 17 October 2008. Setanta will be featured throughout the game by way of static perimeter board advertising. The partnership also extends to PES events throughout the year where Setanta will be present, as well as competitions and co-marketing on PES websites, and PESRankingscom.

Jon Murphy, PES Team Leader for Konami Digital Entertainment GmbH, commented, “We are delighted to be working with such a prominent brand in the football world and hope this will be the start of a longer partnership”

“This is a truly symbiotic relationship, where the partnership delivers extra value to both parties’ audiences. Successful in-game advertising campaigns need to consider the gamer and add value to the gameplay experience and give something back to the gamer!” said New Street Media’s Managing Director, Maryam Bazargan

Setanta’s Online Marketing and Acquisition Manager, Ben Carter said: “Setanta is always looking for new ways of reaching our core target audience of sports fans and so this was an obvious partnership for us, given Pro Evolution Soccer’s strength and position in the football games market.”

Brands interested in partnerships with PES 2009 should contact New Street Media on 020 7292 8740 –

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Notes to editors:

Images will be available on request.

About New Street Media:

New Street Media is one of the pioneers of in-game advertising delivering games-based marketing solutions across every digital platform from PC, console to mobile and iTV with other 14 years experience of digital strategy.

New Street Media works with developers throughout the world to deliver best of breed advergames and has relationships with all the leading games publishers, delivering independent games-based communications strategy to brands from in-game advertising to partnership marketing and sales promotion campaigns.

Clients and partners to date include:






The Sun

Warner Bros





About Setanta Sports

Setanta Sports is a leading international pay-TV sports broadcaster operating nine channels in the UK, Ireland, North America and Australia. Founded in 1992, its premium sports content is available to more than 50 million digital homes worldwide.

Setanta operates more sports channels than any other broadcaster in the UK and Ireland. Setanta Sports is the most widely-available premium sports channel in the UK and is available to all digital homes: on satellite, via Freeview, Virgin Media, Tiscali, BT Vision and by Broadband, ensuring the widest possible distribution to all sports fans.

Setanta Sports is the only broadcaster of premium sports on digital terrestrial (Freeview). The Setanta Sports 1 channel, featuring the best of Setanta’s premium live content, is available on Freeview boxes and digital TVs with viewing card slots.

The Setanta Sports Pack is available to satellite and cable customers and is made up of the following channels:

Setanta Sports 1

Setanta Sports 2

Setanta Golf

Racing UK

Racing World*

NASN (North American Sports Network)*

Celtic TV

Rangers TV


Arsenal TV (launches January 14th, 2008)

Setanta Sports is also available online, live and on demand, via Setanta by Broadband, featuring all Setanta’s leading content offered on Setanta Sports 1, Setanta Sports 2 and Setanta Golf, allowing sports fans to access at home, work or elsewhere.

For a full list of Setanta Sports’ exclusively live sporting content and fixture details, please visit Content includes Barclays Premier League football, Clydesdale Bank Premier League, Blue Square Premier, US PGA Golf, Live Magners League rugby, top-flight boxing, Ultimate Fighting Championship and action from some of Europe’s best football leagues. From 2008, Setanta’s exclusively live content will include the FA Cup, England international friendlies and 2010 World Cup qualifiers involving England, Scotland, Wales, Northern Ireland and the Republic of Ireland.

Setanta Sports is available from £9.99 a month, with no annual contract required. For the latest pricing offers on any platform, please visit or call 08712 10 20 30. Setanta Sports is also joint owner with Virgin Media of Setanta Sports News, the new 24-hour sports news channel, available free-to-air on the Virgin Media platform, and also on satellite, covering all the top sports stories from the UK and abroad. Setanta Sports News provides viewers with the breaking sports headlines that matter every 20 minutes, delivered by a pool of presenters and multi-skilled reporters in the field, as well as supported by regular views and opinions from fan correspondents across the UK. Setanta Sports News EPG number on Virgin Media is 518. The satellite EPG number is 435.

*not available to Virgin Media customers


KONAMI CORPORATION was established in 1973, and became a holding company on March 31, 2006. KONAMI CORPORATION covers the fields of "Digital Entertainment Business", "Health & Fitness Business" and "Gaming & System Business". KONAMI CORPORATION went public on Tokyo Stock Exchange in 1988, the Singapore Stock Exchange in 1997, the London Stock Exchange in 1999, and the New York Stock Exchange in 2002. Home Page URL: Konami Digital Entertainment GmbH is a wholly-owned subsidiary, responsible for popular franchises like Metal Gear Solid®, Silent Hill® and Pro Evolution Soccer™ amongst other top sellers. For more information concerning Konami Digital Entertainment GmbH and its products, please visit

For further information please contact:

Maryam Bazargan, Managing Director, New Street Media Limited

Mobile: +44 7771 590 165

DD: +44 20 7292 8743

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