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Penny Arcade Expo 2008

Media pre-registration to close at the end of today.

What: Penny Arcade Expo (PAX) 2008 media pre-registration closing

When: Friday, August 22 at 11:59p.m. Pacific Time

Where: http://www.pennyarcadeexpo.com/registration.php

Details: Please submit copies of the following credentials via mail or fax to qualify:

- Your business card with name, editorial title, and media outlet logo or (for freelancers) a letter on letterhead from the assigning editor with his/her contact information

- Official, government-issued ID

- A recent bylined industry-related article written by you

Please see http://www.pennyarcadeexpo.com/registration.php for further details.

After August 22, all media registrations will be handled at the show, beginning Friday, August 29 at 2:00pm. Every on-site applicant must bring hard copies of the required credentials and his/her media outlet's business license to Will Call for on-site processing. PAX staff reserve the right to deny media badges to anyone with insufficient documentation.

If you are a reporter or an analyst and have questions about Penny Arcade, PAX, The PAX 10 or the Penny Arcade Adventures: On the Rain-Slick Precipice of Darkness game series, please contact Carolyn Carnes of Flash Fire Communications at 866.205.5670 x500 or carolyn@flash-fire.com.

Registered media with questions about registration, press amenities at PAX, exhibitors, panelists, performers or sponsors should contact Kären Engelbrecht, Media Liaison, at pax_media@penny-arcade.com or 206.351.9161.

About Penny Arcade Expo: The Penny Arcade Expo (PAX) gaming festival is a three-day celebration of games and gamer culture. The annual convention includes an exhibition floor filled with playable builds of upcoming tabletop, console, and computer games; a conference program of game industry speakers; music concerts; freeplay areas; industry parties; an independent games showcase; game tournaments and more. Since its inception in 2004 the show has doubled in size year-over-year, growing from 4,500 attendees to 37,000 in 2007, making it the largest gaming festival in North America. For more information visit www.pennyarcadeexpo.com.

About Penny Arcade: Equal parts online comic and commentary, Penny Arcade ( www.penny-arcade.com) keeps its finger on the pulse of the gaming industry, prompting conversation and controversy alike from community members and industry experts. What started as a hobby in 1998 for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has grown into an online phenomenon serving 70 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX gaming festival ( www.pennyarcadeexpo.com), Penny Arcade has expanded its reach to include a growing line of merchandise, a video game and management of Child's Play ( www.childsplaycharity.org), a gamer-driven charity for children that spans the globe.

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