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PayByCash/Mobillcash deal

Cash in hand.

CHARLOTTESVILLE, VA - September 11, 2008

PayByCash® (Subsidiary of PlaySpan Inc.) has rolled out a mobile phone payment option for its online merchants and their customers in the U.S., Netherlands, Belgium, UK, Sweden, Norway, Germany, Ireland, and Finland. By partnering with Mobillcash, the world leader in international mobile billing, PayByCash adds another popular payment method to its more than 70 alternate payment options.

“PayByCash allows online merchants to tap the vast global customer base that wants to pay without a credit card,” said Kevin Higgins, president of PayByCash. “Mobile phone billing has become popular, particularly within the gaming demographic. With our merchants’ international businesses, it is important to provide widely varied international payment solutions. We are very pleased that our partnership with Mobillcash extends our capabilities in this regard.”

“Mobillcash is the world leader in mobile payments, and we’re having great success in the social games and virtual worlds spaces,” said Glyn Smith, Mobillcash CEO. “Through our partnership with PayByCash, we expect to penetrate deeper into these rapidly growing markets.”

Glyn Smith continued, “According to a recent report by Juniper Research, 2.1 billion mobile subscribers will pay-by-mobile for digital goods by 2013. With such a significant opportunity to reach users, it’s important that Mobillcash partners with market leaders who take pride in the quality of service and consumer ID protection. PayByCash has a long history of offering great service. I’m looking forward to where this relationship can take us."

About PayByCash®

PayByCash has been empowering non-credit card customers and the Internet businesses that want to reach them since 1998. PayByCash offers more than 70 payment methods with a global reach, typically with no transaction fee to the merchant. Most payment methods are not reversible. One straightforward integration gives merchants all the PayByCash payment options, including the Ultimate Game Card™, the game industry’s best known pre-paid card. PayByCash handles all foreign currency acceptance and alternate payment option customer support.

For more information about PayByCash, visit PayByCash is a subsidiary of PlaySpan, Inc.

About PlaySpan

PlaySpan is game industry's first publisher-sponsored in-game commerce™ network. PlaySpan's patent-pending in-game search, commerce and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods commerce.

PlaySpan payment solutions are offered by its subsidiary under PayByCash® brand supporting over 70 payment methods across 200 countries for the past 10 years. PayByCash’s widely distributed Ultimate Game Card® is the leading pre-paid card supported by over 200 online games and available in over 13,000 retail locations across North America and soon worldwide.

PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, VA, Cincinnati, OH and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures.

For more information about PlaySpan, visit

About Mobillcash

Mobillcash is leading the world in m-commerce. It's the first international mobile billing service where the customer inputs his mobile phone number to make an online purchase and is billed by his mobile carrier. The Mobillcash service is simple and offers 100% protection from personal ID theft. Mobillcash does not require the collection of customers personal or financial data, therefore rendering the theft of this data impossible. Mobillcash is wholly owned by Vidicom, LTD and founded in 2003. Vidicom's headquarters is located in the U.K. with a sales office in the U.S. For further information, visit

Chris DeBaun, Director of Business Development, PayByCash

(434) 220-2491

Philip Tarazi, V.P. Marketing, Mobillcash U.S.A.

+1 707-538-3972

Della Mullins, Product Manager, Mobillcash U.K.

+44 (0)8707 606 634

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