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PAX signs three year Boston deal

East coast Penny Arcade Expo to get larger venue for 2011 event

Organisers of consumer-focused games expo PAX East have signed a new contract to remain at the Boston Convention & Exhibition Center for the next three years.

The Penny Arcade Expo was launched by website creators Jerry Holkins and Mike Krahulik in 2004 and now operates two semi-annual events in the U.S. The original PAX Prime event takes place in Seattle on the west coast and PAX East will now continue in Boston.

The inaugural PAX East event took place in March of this year and attracted over 60,000 attendees to the sold-out three-day event. Although focused on video games the event also includes activities related to Hokins and Krahulik's other interests, including table-top role-playing.

The Expo also includes an Indie Showcase, allowing independent developers from the Boston area to showcase their work on the show floor for free.

The first PAX East event originally took place at the Hynes Convention Center, but according to The Boston Globe will move to the larger Boston Convention & Exhibition Center in 2011.

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