PAX 2009

For Immediate Release

SEATTLE - Aug. 12, 2009 - The organizers of the sixth annual PAX gaming festival today revealed the ultimate in gamer-oriented content: the PAX 2009 schedule of programming. Expected to sell out of attendee badges, the show will be held Sept. 4-6 at the Washington State Convention and Trade Center in downtown Seattle. PAX 2009 will offer attendees an unbelievable line-up of over 43 hours of content over three days, featuring a plethora of tournaments, freeplay areas, geek movies, nerdcore concerts and panels by industry leaders on gamer lifestyle, challenges, education and careers.

PAX 2009 top draws include:

• Keynote address by industry legend Ron Gilbert

• The first public US demonstration of LucasArts' Star Wars: The Old Republic and Ubisoft's Splinter Cell Conviction and Assassin's Creed® II

• The annual Roosterteeth "Red vs. Blue" panel

• The ever-popular "Pitch Your Game Idea" session

• "I've Just Been F#$%ing Fired: How to Get Back into the Industry on Your Own Terms through Mobile Game Development"

• "Wil Wheaton presents: THE AWESOME HOUR!!1"

A complete schedule is available at www.paxsite.com for download.

PAX organizers also reminded procrastinators that "mailed" pre-registration will close this Saturday. Only those attendees who register at www.paxsite.com by Aug. 15 will receive their pre-printed badges in advance of this year's show. After that date, pre-registered attendees must pick up their badges at the registration booths beginning the Thursday before PAX, Sept. 3.

About PAX: PAX is a three-day celebration of games and gamer culture. The festival includes an exhibition floor filled with playable builds of upcoming tabletop, console, and computer games; a conference program of game industry speakers; music concerts; freeplay areas; industry parties; game tournaments and more. Since its inception in 2004 the show has doubled in size year-over-year, growing from 4,500 attendees to 58,500 in 2008, making it the largest gaming festival in North America. For more information, visit www.paxsite.com.

About Penny Arcade: Equal parts online comic and commentary, Penny Arcade ( www.penny-arcade.com) keeps its finger on the pulse of the gaming industry, prompting conversation and controversy alike from community members and industry experts. What started as a hobby in 1998 for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has grown into an online phenomenon serving over 70 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX, Penny Arcade has expanded its reach to include a growing line of merchandise, a video game and management of Child's Play ( www.childsplaycharity.org), a gamer-driven charity for children that spans the globe.

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