Pathé has teamed up with the US 24HD Network and Greenroom Digital in the UK to launch the trailer for its latest horror film, the Descent, as a Sony PSP movie download.
The trailer is currently being featured on the site, www.29hdnetwork.com/psp_guide , as a movie clip for PSP users and has currently had over 82,000 downloads.
Anna Butler, Marketing Director at Pathé commented, "we wanted to try something new with our trailer downloads, we already commit a substantial amount of work to promoting each film digitally and this seemed like a natural progression. PSPs are an exciting development and we wanted to start using this new medium".
The Sony PSP is currently the top selling gadget in the US, with over 500,000 units sold in the first 48 hours of it being on sale. Watching movies on its 16x9 inch wide screen is equivalent to watching a 27inch TV from a 10foot distance, according to a recent story in the New York Times.
Pathé, along with Greenroom, plans to offer more, exclusive content to PSP users and continue growing its digital presence. Upcoming titles, The Business and Crash will see more exciting developments in viral, mobile and video communication.
Sony launches the PSP in the UK on 1st September.
For more information please contact:
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