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Paris Hilton To Appear With Gameloft At E3

POP ICON TEAMS WITH POWERHOUSE MOBILE DEVELOPER TO BRING THE FIRST IN A SERIES OF LICENSED MOBILE GAME TITLES TO PUBLIC

LOS ANGELES CONVENTION & EXHIBITION CENTER
GAMELOFT BOOTH #2200 - WEST HALL
1201 S. FIGUEROA STREET
THURSDAY, MAY 11 - 1:00 pm - 3:00 pm

***GREAT BROADCAST AND PHOTO OPPORTUNITY***

WHO: Heiress extraordinaire and pop culture icon Paris Hilton will be in full effect at E3 to introduce her very first mobile game, Paris Hilton's Jewelry Case.

WHAT: Gameloft, a leading developer and publisher of video games for mobile phones, will preview some of the most anticipated mobile titles at E3 2006. The company recently announced a long term licensing agreement to develop, publish and distribute mobile games based on Paris Hilton. Paris Hilton's Jewelry Case will be showcased by Ms. Hilton herself, and she will also be available to sign autographs for fans in support of her entrance to the mobile gaming market.

WHEN: Thursday, May 11, 2006

TIME: 1:00 PM - 3:00 PM

WHERE: Los Angeles Convention and Exhibition Center
Gameloft Booth #2200 - West Hall
1201 S. Figueroa Street.
Los Angeles, CA 90015
213.741.1151

CONTACT:

Sanette Chao
Gameloft
(o) 212.994.2495
® 646.329.4571
sanette.chao@gameloft.com

Adam Fenton/Alex Brewer
Bender/Helper Impact
(o) - 212.689.6360
® - 917.543.3505 / 917.804.2996
adam_fenton@bhimpact.com / alex_brewer@bhimpact.com

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