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Over 3 million week one sales for Gears Of War 3

Epic's macho shooter pushes franchise above one billion dollars in lifetime sales

Gears Of War 3 has sold over three million copies worldwide in its first week on sale, and oushed the franchise lifetime sales above the one billion dollars mark.

The title is the first 360 exclusive to do so.

"Gears of War was the first killer app for Xbox 360, and the series has continued to contribute directly to the overall success of the platform ever since," said Phil Spencer, Microsoft corporate VP.

"Gears of War 3 kicked off the biggest Christmas period in Xbox history, setting the standard for the kind of amazing, action-packed experiences gamers should expect on Xbox 360 this year."

The game, developed by Epic Games, was the year's biggest launch so far, scoring the title of seventh biggest Xbox 360 game launch of all time. Around 22,000 retailers globally held special midnight events to support the game.

The game has also scored well with critics, earning a Metacritic score of 91.

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Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.