Over 140 Marvel Characters Come Together In Activision's New Marvel: Ultimate Alliance Game

FOR IMMEDIATE RELEASE



Santa Monica, CA - April 27, 2006 - Over 140 Marvel characters come together in Activision, Inc's. (Nasdaq: ATVI) Marvel: Ultimate Alliance, an all-new action/RPG that features the largest roster of comic book characters ever seen in a video game. Players assume the roles of more than 20 Marvel Super Heroes including Spider-Man, Wolverine, Blade and Captain America, and through their actions determine the fate of both planet Earth and the Marvel universe - revealed in one of multiple epilogues.

"Marvel: Ultimate Alliance delivers a new twist on action/RPGs where players' actions and choices ultimately determine what happens to the Marvel universe," states Will Kassoy, Vice President of Global Brand Management for Activision. "This coupled with the game's enormous character roster will deliver an action-packed experience that comic book fans have been waiting for."

Marvel: Ultimate Alliance features a deep, rich gameplay experience by offering total team customization, where players create their own team name, icon and vehicle, as well as establish their team reputation as they play throughout the story. Gamers also have the option to level up each character individually to their liking, or all team members at the same time to keep their heroes balanced. With the game's new combat system, players battle against the world's most notorious Marvel Super Villains in the air, underwater, and on the ground, using grappling, blocking and dodging moves, by charging up their Super Hero powers before unleashing them, and using environmental objects as one and two-handed weapons.

Marvel: Ultimate Alliance features a unique storyline where the missions players accept, the objectives they complete, and their interactions with other characters throughout the game directly impact how the story plays out. The game also features a robust multiplayer component where fans can band together with friends as their favorite Marvel Super Heroes, and fight evil in both on and offline cooperative story modes. There's also a Competitive Mode where the game tracks various in-game stats so players can see how well they stack up against one another - affecting the amount of experience points earned and how equipment is distributed.

Created by Raven Software and C.B. Cebulski, Marvel: Ultimate Alliance will be the first Super Hero game out for all next-gen gaming systems, and will also be available on current-gen, handheld and PC platforms. The game is currently rated RP (Rating Pending) by the ESRB and is planned to ship this fall.

About Marvel Entertainment, Inc.

With a library of over 5,000 characters, Marvel Entertainment, Inc. is one of the world's most prominent character-based entertainment companies. Marvel's operations are focused on utilizing its character franchises in licensing, entertainment, publishing and toys. Areas of emphasis include feature films, DVD/home video, consumer products, video games, action figures and role-playing toys, television and promotions. Rooted in the creative success of over sixty years of comic book publishing, Marvel's strategy is to leverage its character franchises in a growing array of opportunities around the world. More information about Marvel can be found at www.marvel.com.

About Activision, Inc.

Headquartered in Santa Monica, California, Activision, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products. Founded in 1979, Activision posted net revenues of $1.4 billion for the fiscal year ended March 31, 2005.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Italy, Japan, Australia, Scandinavia, Spain and the Netherlands. More information about Activision and its products can be found on the company's World Wide Web site, which is located at www.activision.com.

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The statements made in this press release that are not historical facts are "forward-looking statements." These forward-looking statements are based on current expectations and assumptions that are subject to risks and uncertainties. The Company cautions readers of this press release that a number of important factors could cause Activision's actual future results to differ materially from those expressed in any such forward-looking statements. Such factors include, without limitation, product delays, retail acceptance of our products, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, maintenance of relationships with key personnel, vendors and third-party developers, international economic and political conditions, integration of recently acquired subsidiaries and identification of suitable future acquisition opportunities. These important factors and other factors that potentially could affect the Company's financial results are described in our filings with the Securities and Exchange Commission, including the Company's most recent Annual report on Form 10-K and Quarterly Report on Form 10-Q. Readers of this press release are referred to such filings. The Company may change its intention, belief or expectation, at any time and without notice, based upon any changes in such factors, in the Company's assumptions or otherwise. The Company undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events.

Marvel, and all related character names and the distinctive likenesses thereof are trademarks of Marvel Characters, Inc. and are used with permission. Copyright Ó 2006 Marvel Characters, Inc. All rights reserved. www.marvel.com.

Super Hero(es) and Super Villain(s) are co-owned registered trademarks.