December 1st, 2005 - Orange Netherlands, part of Orange Group, one of the world's largest mobile communications companies, and End2End, Europe's leading provider of outsourced solutions for mobile data, today announced a strategic partnership in mobile gaming.
As part of the co-operation, Orange Netherlands is outsourcing its mobile games proposition to End2End. The outsourced proposition is based on End2End's Content Delivery Solution (CDS), Europe's most popular outsourced solution for mobile content delivery and management.
End2End's CDS enables Orange Netherlands to consolidate their complete mobile games offering onto a single platform to provide a unified end-user experience and efficient management of the content and user experience. Furthermore, End2End's CDS provides Orange Netherlands with powerful reporting capabilities to develop valuable business intelligence regarding usage and provide a solid basis for maximising games revenues.
In addition to outsourcing the technology platform, Orange Netherlands has also outsourced business processes related to games to End2End, including content acquisition, content provider management and content management.
End2End is now responsible for sourcing complementary content to that coming from Orange World, as well as managing all games content on Orange Netherlands' WAP portal, which has been developed according to the Orange Style Guide.
"With its market-proven Content Delivery Solution, expertise and experience in business processes, as well as excellent reputation, End2End is the ideal partner to deliver a fully outsourced proposition for mobile content," said Peter Verkade, Chief Commercial Officer, Orange Netherlands. "Outsourcing both the technology and business processes for games to End2End enables us to increase efficiency, improve end-user experience and drive more revenues from gaming."
"We are pleased to partner with Orange Netherlands for the delivery of a fully outsourced solution for their mobile games proposition," said Søren Ravn, CEO, End2End. "This strategic decision by Orange Netherlands further demonstrates the growing trend in the industry towards fully outsourced mobile content propositions combining both technology and business processes."
About Orange Netherlands
Orange Nederland is one of the providers of mobile telecommunications in the Netherlands and has 1,85 million active customers. Orange has a market share of well over 11 percent and managed to get a turnover of 592 million euros in 2004. With all offered products and services Orange wants to make the daily live of people easier and more fun. We also strive to offer the highest possible service. At Orange we also believe we are part of the world around us. Via sponsorship agreements for music, art and culture we get involved into our society As of September 2003 we are also an official partner of War Child.
Orange Netherlands is part of Orange Group, one of the world's largest mobile communications companies and a subsidiary of the France Telecom group, with operations in 17 countries across Europe and beyond as at the end of September 2005.
End2End is Europe's leading provider of outsourced solutions for mobile data. End2End operates a unique service delivery infrastructure, specifically designed for the hosting, management, and delivery of mobile data services and content as managed services.
End2End offers a wide range of managed service solutions and complementary professional services to meet the needs of mobile operators, portals, media companies, content providers, and other companies looking to leverage the opportunities presented by the growing popularity of mobile data. End2End's managed service solutions are currently powering the delivery of data services and content across more than 50 mobile operators in 20 countries on five continents. End2End's customers include leading companies such as Lycos Mobile, MSN, Orange, Sony NetServices and Vodafone.
End2End was selected by both Red Herring and Tornado Insider as one of the top 100 private companies in Europe and Israel in 2005 for its leading role in innovation and technology.
For more information about End2End, please visit www.end2endmobile.com.
For further information please contact:
Matthew Humphries, Sonus PR for End2End
Tel: +44 (0)20 7851 4899
For further information, please contact:
Tel.: +44 (0)77 808 42594