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On Christmas, mobile game spending reached $210 million

Sensor Tower: Games accounted for 76% of all mobile in-app spending that day

On Christmas Day, the majority of mobile app spending was done in games, with games reaching $210 million of a total $277 million across the App Store and Google Play.

According to Sensor Tower, games accounted for 76% of all revenue across the stores on December 25 of 2019, up 8% year-over-year.

Tencent's PUBG Mobile led in-game spending, reaching $8.5 million -- up from $1.6 million last year.

In the US alone, games generated 73% of app revenue ($67 million) on Christmas, up 2% year-over-year to $58 million total.

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Rebekah Valentine avatar
Rebekah Valentine: Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.
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