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On Christmas, mobile game spending reached $210 million

Sensor Tower: Games accounted for 76% of all mobile in-app spending that day

On Christmas Day, the majority of mobile app spending was done in games, with games reaching $210 million of a total $277 million across the App Store and Google Play.

According to Sensor Tower, games accounted for 76% of all revenue across the stores on December 25 of 2019, up 8% year-over-year.

Tencent's PUBG Mobile led in-game spending, reaching $8.5 million -- up from $1.6 million last year.

In the US alone, games generated 73% of app revenue ($67 million) on Christmas, up 2% year-over-year to $58 million total.

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Rebekah Valentine avatar

Rebekah Valentine

Senior Staff Writer

Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.