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"Freemium" dev tool from OpenFeint, with revenue share waived on first 100 games to go live.

Burlingame, Calif. - December 1, 2010 - As the freemium model continues to gain momentum in the mobile gaming space, developers are looking for the best ways to apply the lucrative model to their games. Today, OpenFeint is encouraging developers sell downloadable content in their games by announcing a $1 million free-to-play mobile games challenge.

The OFX Freemium Challenge waives the revenue share on OpenFeint’s just released OFX software development kit for up to $10,000 per developer, available to the first 100 games that go live. With this challenge, developers can implement OFX and sell up to $10,000 in downloadable content in game before sharing any revenue.

“With the OFX Freemium Challenge, developers will see how easy-to-use and profitable OFX can be in their games with little commitment,” says Jason Citron, CEO of OpenFeint. “We’ve all seen that the freemium model is generating some amazing results. OFX gives developers the tools they need to take advantage of this emerging model.”

"Mega Jump has proved to us that the freemium model is a great way to earn revenue as an independent developer," said Derek van Vliet of Get Set Games. "Since changing the game to freemium we've seen a 400% increase in overall revenue."

Released today, OFX is a set of client and cloud based services that help game developers sell new content in their games without having to submit full game updates to Apple. Future updates will allow game developers to offer virtual currency and virtual goods for sale in their games.

Halfbrick Studios, makers of the wildly popular Fruit Ninja , will be among the first developers to use OFX. Freemium games require complex web server infrastructure that is expensive for game developers to build and scale themselves.

"We've decided to use OFX because it provided us with the most streamlined way to build freemium titles without infrastructure costs," says Shainiel Deo of Halfbrick Studios. "We would much rather focus on building great games and leave the server technology to the OpenFeint experts."

True Axis, makers of the hit game Jet Car Stunts, has piloted OFX, using the technology to sell level packs to their loyal players.

“With OFX, OpenFeint offers a service that allows us to forgo building and maintaining a server to deliver downloadable content,” says Andy Coates of True Axis. “By just adding a few dozen lines of code into the project, we had a mechanism in place for people to use in-app purchases and download data from the OpenFeint servers. We saved months of time by using this service.”

OFX is completely free for game developers to download and implement in their games. OpenFeint only shares in revenue earned from the sale of paid downloadable content in games sold with OFX.

Developers interested in learning more about OFX and the $1 million Freemium Challenge should visit the OpenFeint Developer website .

About OpenFeint:

OpenFeint is the largest mobile social gaming ecosystem for iOS and Android with over 50 million registered users and a presence in over 3,800 games. OpenFeint is backed by Intel Capital, The9 and DeNA Inc. Developers interested in more information about OpenFeint and its leading mobile social gaming technology should visit

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