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O2 And EA Bring Need For Speed Carbon To O2 UK Customers

O2 and Electronic Arts announce that O2 customers can be the first in the UK to push their driving skills to the limit as Need For Speed Carbon launched on the O2 UK network this weekend. They will have a head start before the eagerly awaited latest chapter in the Need for Speed series becomes available for download to other mobile operators across the UK.

Developed by Electronic Arts, Need for Speed Carbon challenges players to the ultimate adrenaline-filled test of driving skill both on the street and on treacherous canyon roads. Providing an extra dimension to mobile gaming, Need for Speed Carbon is available in both 2D and 3D, making the extreme racing and steep canyon drops even more realistic. Drivers can also race against their friends by selecting a multiplayer mode, letting players experience the thrill of the chase against someone they know.

Antony Douglas, Head of O2 Games, comments, "Mobile gaming is rapidly becoming more sophisticated, catching up with traditional methods of gameplay by offering more and more content which was previously only available on platforms such as the PC, Xbox® or PlayStation®2. With the launch of Need for Speed Carbon on the mobile, O2 is ensuring that gamers' overall mobile gaming experience is as exhilarating and stimulating as possible, with the added advantage of offering the excitement of the game wherever, whenever."

Downloading Need for Speed Carbon from the O2 Games arcade is easy. Simply connect to O2 Active on your O2 mobile phone* and choose the Games Arcade option. O2 states that the game costs a one off £5 and this will appear on your bill or will be deducted from your pre-pay credit. Need for Speed Carbon will also be available through the EA games section of the i-mode® service from O2. The O2 Games Arcade is updated weekly so there's always something new to try for all tastes. For more information log on to www.o2.co.uk/games.

O2 Gaming Mondays

O2 games fans can also enjoy mobile entertainment as part of O2's Long Weekend proposition. On any Monday in December, O2 will be offering gamers a free mobile game** to download from a choice of four great EA titles - including Need for Speed Carbon. The other EA games are The Sims 2, Tetris ® and EA SPORTS FIFA 06 and they are available to all Pay Monthly & Pay & Go customers on both i-mode and O2 Active. In order to get the free game, customers just need to call 2112 from their O2 mobile and the link will be sent directly to their handset.

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*If you don't have O2 Active on your phone, txt Active to 2020 or visit http://www.o2.co.uk to download the settings to your phone. Standard browsing charges apply.

'i-mode' and the 'i-mode' logo are trade marks or registered trade marks of NTT DoCoMo Inc. in Japan and other countries

** Offer is limited to one free game per customer under this promotion

ABOUT O2

O2 is a leading provider of mobile services to consumers and businesses in the UK. It is the leader in non-voice services, including text, media messaging, games, music and video, as well as always on data connections via GPRS, 3G and WLAN. Every month, O2's 16 million customers send well over a billion text messages. O2 (UK) Limited is a subsidiary of O2 plc which also owns O2 branded mobile operators in Ireland and Germany as well as the Airwave O2 emergency services network in the UK.(For b-roll footage of O2, please visit www.thenewshub.co.uk)

About Electronic Arts

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for videogame systems, personal computers and the Internet. Electronic Arts markets its products under four brand names: EA SPORTSTM, EATM, EA SPORTS BIGTM and POGOTM. In fiscal 2006, EA posted revenue of $2.95 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

Electronic Arts, EA, EA SPORTS, EA SPORTS BIG, POGO, Need For Speed and The Sims are trademarks or registered trademarks of Electronic Arts Inc. in the U.S. and/or other countries. Official FIFA licensed product. The FIFA Logo ® 1977 FIFA TM. Xbox is a registered trademark of Microsoft Corporation in the United States and/or other countries. PlayStation is a registered trademarks of Sony Computer Entertainment Inc. All other trademarks are properties of their respective owners.

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