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Nyko Launches GameFace 360 Community Site

Users can Create and Share Personalized Xbox 360 Faceplate Designs for Free

LOS ANGELES - July 25, 2006 - Gamers can upload, download and share GameFace 360 faceplate designs that feature pictures, drawings, photos or their own creations with thousands of users on the Nyko GameFace 360 Community site.

The new site promotes countless trading options for Nyko's popular GameFace 360 product available for Microsoft's latest console. Users can upload a new Xbox 360 faceplate design to the site, download faceplates created by others or send their favorite designs to a friend. The free site gives Xbox 360 owners endless options, allowing them to browse through hundreds of faceplate designs hosted on the GameFace 360 Community site. Nyko plans to sponsor regular GameFace 360 design contests with webmasters, editors and message board moderators, assuring that there will never be a shortage of artistic expression on the site.

"The GameFace 360 Community site demonstrates Nyko's commitment to all the loyal gamers that have made our products some of the most well received third party accessories for the Xbox 360," said Chris Arbogast, marketing manager, Nyko Technologies. "The site is a fun, online community that will inspire and bring GameFace 360 owners together in the ultimate forum."

Nyko's promotion with SEGA® of America gives users who access the GameFace 360 Community site the opportunity to download the official faceplate design for SEGA's Chromehounds, currently available for the Xbox 360. Fans can purchase Chromehounds or the GameFace 360 at any participating GameStop where they will find a promotional code to enter on the GameFace 360 Community site, granting access the exclusive Chromehounds design.

"Customization is an integral element of Chromehounds gameplay," said Justin Lambros, producer, SEGA. "We've pushed this a step further allowing fans of the game to customize their 360 hardware by grabbing the Chromehounds faceplate design on Nyko's site."

The GameFace 360 customizable faceplate and skin kit comes with software that gives users the ability to create custom faceplates at home, with no online ordering or mailing required. Xbox 360 fans can download the easy-to-use GameFace software at www.nyko.com. Nyko's GameFace 360 faceplate kit gives gamers the tools they need to create their personal designs and attach the new faceplate onto the Xbox 360 in a snap.

Explore other user's creations while sharing your own by visiting www.nyko.com/gamefacecommunity.

Nyko's GameFace 360 is now available at GameStop, EB Games and Circuit City (MSRP $19.99). Check www.nyko.com for a complete list of retailers.

About Nyko Technologies®

Nyko Technologies® develops, manufactures, and markets innovative peripherals to enhance the digital lifestyle. The company's mission is to deliver products that solve problems and improve user experience for work and play. Nyko specializes in interactive entertainment, computing, consumer electronics, portable audio, as well as online and wireless technologies. The company has distribution through major U.S. and Canadian retailers, along with distributors worldwide. Founded in 1995, Nyko is headquartered in Los Angeles, Calif. Please go to www.nyko.com or call 1-888-444-6956 for more information.

PR Agency Contact:

The Bohle Company

Kyle Walker/Derek Asato

310-785-0515 Ext.209/201

kyle@bohle.com/derek@bohle.com

Nyko Contact:

Chris Arbogast

Marketing Manager

310 446-6602 x24

carbogast@nyko.com

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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