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NVIDIA's new graphics processing unit goes on sale

NVIDIA has announced immediate worldwide availability of its new graphics processing unit, the GeForce 7800 GTX, said to represent the very latest in visual effects technologies.

The GeForce 7800 supports NVIDIA SLI technology, PureVideo technology and DirectX 9.0 shader model 3.0. It was rumoured that some of the PS3 demos on show at last month's E3 were running on 7800 prototypes.

System builders, add-in card manufacturers and retailers are said to be offering super-fast performance by leveraging the combined power of dual GeForce 7800 GTX GPUs through NVIDIA SLI.

"We have been shipping GeForce 7800 GTX GPU-based graphics boards to our retail partners for several weeks in order to assure that they will be in stock and for sale today - the day NVIDIA announced," said XFX VP Eddie Memon.

"Our customers love real product launches, and we are sure the reaction of end users will be extremely positive."

NVIDIA sales VP Jeff Fisher added: "We've never had such widespread volume availability of a GPU on launch day. Frankly, this breakthrough in availability is as significant as the breakthrough the GeForce 7800 GTX GPU makes in performance."

More information on the GeForce 7800 is available from the official NVIDIA website.

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Ellie Gibson: Ellie spent nearly a decade working at Eurogamer, specialising in hard-hitting executive interviews and nob jokes. These days she does a comedy show and podcast. She pops back now and again to write the odd article and steal our biscuits.