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NPD: Take-Two's October sales up 70%

Borderlands and NBA do the business as other publishers suffer declines

While software and hardware sales in the US declined once again in October, publisher Take-Two had reason to celebrate as game sales were up 70 per cent compared to last year.

First-person and role-playing hybrid Borderlands sold 546,000 copies, beating expectations from apathetic analysts, while sports title NBA 2K10 had combined Xbox 360 and PlayStation 3 sales of 524,000 units.

Sales for Activision were down 40 per cent, with sales of Guitar Hero 5 at 81,000 units and the new DJ Hero game at 122,000 units during the five days of the month it was on sale.

Software sales at Electronic Arts were down 11 per cent, while THQ sales were down 19 per cent, according to data from Cowen and Company.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.