This October will see the launch of GameCity, a new interactive entertainment festival designed to bring the games industry and gamers together through a series of debates, seminars, workshops and cultural events.
GameCity will take place in Nottingham during half-term week, running from 25th-29th October. Planned events include European premiere film screenings, game presentations and art exhibitions, including LA's Museum of Arts exhibition 'Into the Pixel'.
"GameCity will entertain, inform and educate individuals, industry and the public sector on the value and the potential of interactive entertainment for everyone, said GameCity director Iain Simons.
"With the phenomenal growth in this sector, we believe itâs the right time for the industry to start challenging itself in this way."
TT Games co-founder Jonathan Smith added: "The GameCity initiative brings together the broadest possible group of people who can shape the future of interactive entertainment, from industry professionals to young children; the game-makers of tomorrow.
"Making this exciting digital world accessible to such a wide audience, in a fresh and imaginative context, creates a real platform to extend opportunity and catalyse innovation. Most importantly, itâll be a huge amount of fun for everyone involved, showcasing the power of gaming in an engaging and energising way."