Nordic Games Publishing

Karlstad, Sweden: Game Outlet Europe AB today announces the launch of its wholly owned video game publishing company, Nordic Games Publishing AB.

Nordic Games will soon be launching a range of premium licensed and new IP products across the Sony Playstation� 2, Nintendo Wii�, Nintendo DS� and PC formats. The new publisher will initially be focussing on the budget and mid-priced market, but the company has plans to evolve as part of a longer term publishing strategy.

Pelle Lundborg, Publishing Director, Nordic Games says, "This is an exciting time for the group, and with the huge expansion of the market we feel it is the right time to enter the publishing business."

Game Outlet Europe, known for its unique "Game Outlet Pallet" distribution business, has been successfully distributing video games for a number of years, with a yearly turnover in excess of �20million, and year on year growth, and makes the move into publishing with a wealth of consumer data, financial stability, and access to a solid distribution network.

Lundborg adds, "Our unique distribution method means that platforms like the Sony Playstation� 2, has at least another 3 years left in its lifecycle, and we are in a position to benefit from this".

Lundborg concludes, "Also, being Swedish, we have adopted the IKEA philosophy, which means every product we do will aim to give consumers great quality and value, at tremendous prices."

Nordic Games currently has five projects in development, across 11 SKUs, with further details to be announced shortly. The games will be distributed across Europe through a mixture of traditional retail, distributors and the "Game Outlet Pallet" network of over 2,000 retailers. US and Japanese publishing partners are invited to contact Nordic Games.

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About Nordic Games Publishing AB

Nordic Games Publishing is the wholly owned publishing arm of Game Outlet Europe AB. Started in 2008, Nordic Games follows the IKEA philosophy of great products at great value. Nordic Games currently has 5 projects in development across multiple formats, including the Sony PlayStation�2, Nintendo Wii�, Nintendo DS� and PC. More titles will be announced soon.

About Game Outlet Europe AB

Game Outlet Europe has its head office in Karlstad, Sweden and was established in 2004. The company employs 25 people and in last FY the company turnover was in excess of �20 million. The company's main concept is the popular "Game Outlet-Pallet". It has a characteristic design with a flexible refill system, suitable for most retail channels, and especially successful in super markets, gas stations, bargain shops, airports, news agents and other places with high volumes of people traffic. The "Game Outlet-Pallet" is installed in over 2,000 retailers across Europe, and expanding.

For more information, please contact:

Pelle Lundborg, Publishing Director

pelle.lundborg@gameoutlet.se

Tel: +34 952 58 73 76

Cell: +34 637 481 860

www.gameoutlet.se