Nite to Unite raises $900,000 for ESA Foundation
The Entertainment Software Association announced that it had raised USD 900,000 at its recent Nite to Unite for Kids charity dinner
The Entertainment Software Association announced that it had raised USD 900,000 at its recent Nite to Unite for Kids charity dinner.
An additional USD 2 million is expected to be raised through a new Xbox 360 game pack now available at retailers.
The limited-edition holiday season charity game pack includes Open Season, Fusion Frenzy 2, and Disney/Pixar's Cars. Proceeds from sales of the game will be donated to the ESA Foundation to support positive programs for America's youth.
"Our sincere thanks and appreciation to the game pack's lead publisher, Microsoft. Their willingness to spearhead this effort is a model for our entire industry," said Michael D. Gallagher, CEO of the ESA.
"The money raised will help advance the health, safety and welfare of America's youth," said Gallagher. He also thanked software donors Disney, THQ, Ubisoft, Sony Pictures, and Pixar for their generous contributions.
The ESA Foundation noted that the charity pack was also made possible by GreatWestern Industries, Packaging 2.0 LLC , Sonopress, Technicolor, Iridio, and TenGun Design. The various partners demonstrated their commitment to this project by donating services free of charge and/or waiving associated monetary fees and royalties.
The ESA Foundation is fully supported by proceeds from "A Nite to Unite—for Kids," its annual fund-raiser that has raised more than more than $7.8 million in the last six years.