Nintendo UK boss David Yarnton has told GamesIndustry.biz that reports the Wii will retail for GBP 149 and will be in shops shortly before November 24 are "definitely not right".
The claims, which appeared in an article by trade publication MCV, are "only speculation, and definitely not fact," according to Yarnton.
"They're not far off, but they're definitely not right," he told GI.biz.
As previously announced, Nintendo is holding a Wii press event in London next Friday, where it is set to reveal the official price point and launch date for the console.
"We will be announcing more details then," Yarnton confirmed.