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Nintendo Puts The Pedal To The Metal And Introduces Wi-Fi Gaming At McDonald's(R)

Mario Kart Launches with Nintendo Wi-Fi Connection at Chicago's Flagship

WHAT:

McDonald's hosts the launch event for Mario Kart® DS and the revolutionary Nintendo® Wi-Fi Connection. Experience the video game as the legendary franchise hits the Nintendo DSTM on its first day in the hands of the public at the Mario Kart DS "Pit-Stop."

No setup is required as gamers simply launch the game in the proper mode on this ground-breaking day - made possible by Nintendo's latest agreement with Wayport. The union brings free access, via the Nintendo Wi-Fi Connection, to millions of Nintendo DS users in more than 6,000 McDonald's restaurants across the United States.

Players will be avoiding banana peels, homing Red Shells and Chain Chomps as they are some of the first to become part of Nintendo's worldwide online community.

VISUALS:

  • The life-size legends themselves, MarioTM and Ronald McDonald®, flipping the switch to turn on the Nintendo Wi-Fi Connection and cheering on players as they zip around the virtual racetrack along with members of Team Nintendo - the lucky folks who make their living playing video games
  • Consumers in a race-themed "pit stop" competing against other players from around the world on Mario Kart DS using Nintendo DS units and the Nintendo Wi-Fi Connection

WHERE: McDonald's

600 N. Clark

Chicago, IL 60610

WHEN: Monday, Nov. 14, 11 a.m. - noon

BACKGROUND:

Mario Kart DS is the first Nintendo game to take advantage of Nintendo Wi-Fi Connection. With more than 30 new and classic racetracks, players will be able to race their friends wirelessly to the finish line. Visit www.nintendowifi.com or press.nintendo.com for all press materials and more information regarding Nintendo Wi-Fi Connection. McDonald's is the registered trademark of McDonald's Corporation and its affiliates, used with permission.

CONTACT:

Glenn Mandel, on-site contact

GolinHarris

(201) 370-3171 (cell)

gmandel@golinharris.com

Jessica Payne

GolinHarris

(213) 438-8838

jlpayne@golinharris.com

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