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Nintendo: No Wii price cut

Nintendo has stated that it has no plans to introduce a price cut for the Wii in the US, and that it will remain at its USD 249 price point for the foreseeable future.

Nintendo has stated that it has no plans to introduce a price cut for the Wii in the US, and that it will remain at its USD 249 price point for the foreseeable future.

That's according to outgoing senior vice president of marketing for Nintendo of America, George Harrison, in an interview with Reuters.

"We'll stay at USD 249 for the foreseeable future. We are still selling everything we can make."

The statement comes shortly after Sony announced a price drop for its flagship console, the PlayStation 3, and couple of months after Microsoft's movement on the Xbox 360.

But Nintendo isn't under the same kind of pressure, as the Wii targets a different demographic, was the cheapest of the next-generation consoles to begin with, and consumers seem likely to face another hardware shortage in the run-up to Christmas this year - meaning that demand is still high.

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Phil Elliott

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